Webinar: Price is on the Rise. The Risk of Not Doing Anything Different in a Fast-Paced Economy
Date: July 26, 2018
Time: 12:00 pm ET
Speaker: Paul Morgan, VP, Sales Effectiveness, Nielsen
33% of trade planning is reactive. The cost of goods goes up. Manufacturers reflexively increase price to protect their margins. As a result, brand loyalty among consumers shifts, causing these same companies to overcorrect with tactics such as deeper discounts or more frequent promotions in an attempt to win back loyalty. The result? Often, the problem gets worse.
Join us as we discuss how to: