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State of the Media: The Cross-Platform Report
In The Cross-Platform Report, Nielsen isolates a resounding trend: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before. This report answers questions such as:
- What are the viewing trends on traditional TV, mobile video, timeshifted TV, and internet video?
- Do video consumption behaviors vary by ethnicity, age and gender?
- Are Americans willing to pay for high-quality TV content?
- Is there an evolving relationship between streaming content and TV viewing?
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