Shopping and Saving Strategies Around the World

Consumers around the world continue their broad efforts to save money at the checkout counter, but while low prices are important to shoppers, getting a good value for their money takes priority. Fully 61 percent of global online consumers rated “good value” over “low price” (58%) as the most influential reason to shop at a particular retailer, according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries.

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