An Uncommon Sense of the Consumer
Nielsen
NIELSEN NEWSWIRE
Week of August 1, 2016
Quality Branded Content Outperforms Pre-Roll Advertising
Branded content is emerging as a creative way for brands and marketers to engage with consumers, particularly in an age where the use of ad-blocking is steadily rising.
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MEDIA AND ENTERTAINMENT
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Finding (and Acting on) the White Spaces in Mobile Gaming
There's no doubt that the mobile games market is growing—even before the debut of Pokémon Go. Not only are more people playing on smartphones and tablets, but they're dedicating increasingly more time and money as well.
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INNOVATION
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New Growth Order: How Breakthrough Leaders Are Creating the Next Frontier of CPG Innovation
This year's Breakthrough Innovation Award winners show that CEOs need to serve as champions of innovation to find success.
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CONSUMER
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Top of the Hops
With 2 million New Zealanders drinking beer, grabbing a cold one is commonplace in Kiwi culture. So what brews are consumers buying?
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BLOG
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Uncommon Sense: Analytic Marketplaces
Today, the enterprise needs a big data warehouse that combines on-premise and in-the-cloud data sets into a comprehensive view of its business and the environment in which it operates.
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CONSUMER
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Breakfast Is the Most Important Meal of the Day, But the Way We Eat It Is Changing
For kids, cereal is a breakfast of champions. But as we age, cereal is getting bowled over by other options. So what else are we eating for the “most important meal of the day”?
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MEDIA AND ENTERTAINMENT
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Nielsen TV: Becoming Fearless Marketers
What does it mean to be a fearless marketer? According to Mondelēz International's B. Bonin Bough, it means thinking more like a publisher with an eye for media monetization.
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MEDIA AND ENTERTAINMENT
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Bigger Isn't Always Better: Using Reach Efficiency to Run Smarter Digital Campaigns
By looking at the accuracy and efficiency of your audience delivery together, you can maximize the ROI of your media investment and run smarter digital campaigns.
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EVENTS AND WEBINARS
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RECENT WEBINAR: Winning Local-Direct Political Ad Dollars

During this webinar, two political experts provide a "how to" guide to capturing your share of local political ad spend.
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