Using the art of the science
Neuroscientific techniques for market research
Consumer Confidence Index - Q4, 2014
“As Egypt approaches the confidence baseline score of 100, the next challenge will be to improve how people perceive their personal finances.”
Nielsen at ESOMAR MENAP Forum 2015
Segments, Home Run ‘Sometimes they strike but they won’t complete the run’
Cracking the segmentation insights, how to form a ‘GO TO MARKET’ proposition and increase the ROI
Nielsen Knows People
What do people want? See? Share? Love?
Discover how our unique insights can help your business.