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Featured Insights

  • Global | 21-11-2017

    'Made In Matters'… or Does It?

    The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?

  • FMCG and Retail | 04-10-2017

    Perspectives on Retail Technology Vol 2 Issue 2

    The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.

  • Markets and Finances | 28-09-2017

    Navigating the New Normal in Egypt

    What's Ahead in 2017 & Beyond

  • 25-01-2018

    Esports, Jump In or Miss the Mark

    The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.

  • 07-12-2017

    How Valuable are Sponsorship Deals and Brand Activations When Applying for Esports Franchise League Slots?

    When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.

  • 08-09-2016

    Driving Social Change and Awareness Through Para-Sports

    In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first Paralympic Games in Rome, Italy in 1960.

  • 01-04-2016

    Binge Bunch: Two-Thirds of Global VOD Viewers Say They Watch Multiple Episodes in a Single Sitting

    VOD services are undoubtedly transforming the way audiences consume video, so it’s important to tune in to what’s driving engagement around the world. Our recent online global survey found that while several strong motivating factors will support continued growth, there are a few barriers to be mindful of, too.

  • 16-03-2016

    Video on Demand

    VOD programming allows consumers to watch what they watch, when they watch and how they watch. And today, nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.

  • Entertainment | 25-02-2014

    U.S. Home Entertainment Industry Year-End Review

    2013 was a solid year for the home entertainment industry, as consumer spending across all home entertainment platforms increased by nearly 1 percent—the second straight year of growth in consumer spending on home entertainment.

  • Entertainment | 14-02-2014

    Feelin’ the Love: A Look at Romantic Songs, Books and Comedies

    Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14.

  • Entertainment | 04-09-2013

    Smells Like Teen Spirit: How Teens are Using Entertainment

    With back to school upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.

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