In today's environment of media fragmentation, digital explosion, ad avoidance, and increasing budget pressures, our clients are more determined than ever to better understand their consumers' visual attention and emotional reactions to advertising. That means, for their messaging to be effective, it has to be engaging. And in today's oversaturated world, that’s a tall order. Because it's so difficult, it's important to pinpoint exactly what aspects of your marketing materials are (and aren't) working. No moment is more crucial than the one in which a decision is made.
So what kind of advertising appeals to your consumer's emotions in a way that motivates their purchase behaviour? We can help you to understand consumers' conscious and unconscious responses to advertising. Let's discover together what they are thinking that even they can’t tell you.