We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
Global consumer confidence held steady in the second quarter of 2016 at 98.
Consumers prefer package adjustments over sales
A roadmap for growing established brands
Uncommon sense: breaking out of the cost reduction doom loop
For many companies, cost reduction efforts become an endless downward spiral. As soon as one cost reduction program is completed, it’s followed by another.
Discounters: facing the challenge
DISCOUNTERS:FACING THE CHALLENGE is a new Nielsen syndicated report that offers comprehensive and detailed insights about discounters and their shoppers. It focuses on understanding reasons for discounters success.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.