We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
Better data is the key to delivering better omni-channel consumer experiences
Consumers prefer package adjustments over sales
A roadmap for growing established brands
Valuable variables : Consumers want more than low prices from retailers
Only about half (53%) of global respondents believe that retailers always or mostly understand their grocery requirements, meaning that nearly half of those surveyed feel somewhat underserved.
Students’ Information Sources
To help shed light on the current issues, Nielsen Book Market Research has updated its bi-annual survey of students and their information sources in the digital world.
Nielsen Knows People
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