We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
'Made In Matters'… or Does It?
The majority of global consumers are exposed to both multinational and local brands.
The Merging of Health, Wellness and Digital
We’ve been talking about health and wellness for years. There are two critical forces at play that are shifting this topic from niche to mainstream.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.