We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
Sales of "premium" products—those that cost at least 20% more than average price for the category—are growing at a rapid pace.
Humans in the Smart Machine Age
Durables Dominate, But Consumables Gain Traction
Young and Ready to Travel (and Shop)
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home.
Nielsen Acquires Gracenote
Nielsen today announced it has entered into an agreement with Tribune Media Company to purchase Gracenote, the industry’s premier provider of media and entertainment metadata.
Nielsen Knows People
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