We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
'Made In Matters'… or Does It?
The majority of global consumers are exposed to both multinational and local brands.
Driving While Distracted: The Challenges of Measuring Behavior in Complex Environments
Are we really distracted in our cars? What if we remove the temptation to text while driving? Today’s cars are very technologically advanced, so it’s curious to see what impact that has on us as drivers.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.