The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
Notching a one-point increase from the first quarter, European consumer confidence was largely stable in the second quarter of 2016, at 79. Notably, consumer confidence improved from the first quarter in 22 of the 34 measured markets in the European region.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population.
Consumer confidence declined four points in the U.K. (97) and one point in Germany (97) in the first quarter of 2016, as a favorable outlook for jobs worsened. Job prospect sentiment and immediate spending intentions also fell in in both countries.
A major company with a complex call center environment was keen to get to improve the customer experience for those calling the call center requiring billing and support services. With such a high volume of calls, they wanted the ability not just to listen to their customers’ experiences, but also to be able to act upon their feedback to drive greater satisfaction and to ensure that customers would be less likely to churn.
This sizeable organisation had identified that large volumes of customers were experiencing dissatisfaction with their digital services, driving disgruntled customers to their call centre to complain. The company needed to identify the main causes of dissatisfaction amongst those interacting with the digital channel in order to improve the experience and reduce the number of customer complaints being made through the call centre.
A Global 500 company found their existing customer experience feedback programme to be too limited in terms of the volume of feedback generated, the cost of acquiring feedback and their ability to react to feedback as quickly as possible after the event. Their use of telephone interview provided too many limitations to their ambition of being more effective at delivering great service and reacting to any poor service experiences.
This Fortune 1000 company wanted to be able to acquire significantly more customer experience feedback in order to improve the services delivered to customers, but were suffering from extremely low response rates, despite spending significant sums on telephone interviews to try and achieve their goals.
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
U.S. consumer confidence decreased six index points in the second quarter to a score of 101, but it remained at an above-the-baseline optimistic level. Consumer confidence in Canada increased two points to 98 after declining six points in the first quarter. Despite these declines, confidence in both markets remained above the global average of 96.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.
Recession-minded Europeans found a silver lining in the first quarter of 2015 for, despite the fact that the region remained the least optimistic globally with an overall consumer confidence index score of 77. And Nielsen’s Global Consumer Confidence and Spending Intentions Survey showed that job confidence rose quarter-over-quarter in 15 of 32 European markets measured.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
What are today's Future Talent—students close to graduating or college-educated, newly working professionals—looking for when seeking employment or making purchases? A recent study on corporate reputation explores the factors these young future leaders consider.
Africa is on companies’ growth agenda for obvious reasons. Six of the 10 fastest-growing economies in the world are in Africa, it has the world’s greatest proportion of young people, and it has a burgeoning urban population with growing demand for many goods not yet widely available, as well as the means to buy them.
The question that marketers and retailers in Russia need to answer is: How do I win with the new Russian consumer who suddenly has far less disposable income than a year ago? Winning today will definitely be difficult, given the environment, which means that assortment and price are more important than ever.
Nielsen has followed up its recent Global Snacking report with an infographic to sum up the latest global trends in snacking.It shows that the global snacking market is worth more than $374 billion annually.In Europe, confectionery represents the biggest contributor to the overall snack category, with sales of $46.5 billion.
Although private label share of FMCG in Ireland has not yet reached the levels of some of our European counterparts, it is a significant player reaching 25%* value share this year. Private label has become an essential staple in consumer’s shopping baskets and perceptions are overwhelming positive in Europe.
Are consumers using the Internet to research products with the intention of making a purchase online, or are they taking this new knowledge back to brick-and-mortar retail outlets to make the transaction? It seems the answer largely depends on the product. The Nielsen Global Survey of e-commerce polled more than 30,000 internet respondents in 60 countries to examine online shopping and purchasing intentions of consumers worldwide.
Creating and supporting strong career paths for youth is essential to the success of any society. Across the world, Nielsen has committed to having an uncommon social, economic and environmental impact in local communities; and we are proud to continue that commitment through our involvement with Alliance 4 Youth program.
European shoppers have grown increasingly focused on value, cost and convenience—attributes that have sparked expansion in the discount trade channel, the development of smaller store formats in many countries and the creation of a new online channel in some countries.
Capitalising on key events during the year is vitally important for the FMCG industry. The Nielsen Ireland Spring Review uncovers the performance of key categories during the occasions which have occurred in the first half of the 2014.
Irish Consumers value social responsibility. In the past six months forty-five percent of Irish respondents claim to have purchased at least one product or service because they knew that the company was committed to positive social and environmental impact.
Findings contained in the latest Ireland Nielsen Pulse Newsletter reveal that Aldi and Lidl continue to gain share with their combined sales up +18.6% (MAT data to Mar/Apr 2014) while the Multiples suffer declines as a result.
Ireland’s consumer confidence was again boosted in Q1 2014 reaching an index of 82 according to the latest figures from Nielsen. This is five points higher than the previous quarter (Q4 2013) and a significant seventeen points higher than the same period last year. This latest wave of research comes on the back of Ireland’s exit from the EU/IMF aid programme and the country’s full return to sovereign debt markets for the first time since the euro-region’s crisis began in 2009. Reaching such a significant milestone is sure to have had a positive impact on the nation's optimism.
Half of all European consumers are planning to buy a new or used car in the next two years, according to the Nielsen Global Survey of Automotive Demand – with 28% planning to buy a used car, and 22% a new car.
Almost half (45%) of British consumers online plan to buy a new or used car in the next two years, according to a new study by Nielsen. While this represents a degree of health for the UK automotive industry, the figure trails the 65% of people globally who plan to do the same.
Times are changing for Europe’s retail food market, and operators are consequently finding it increasingly difficult to boost their sales. Three agents of change have affected food retailing in Europe over the last 20 years. Europe’s markets initially swelled with rapid store expansion and the discount channel boomed.
The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused on value for their money. Innovation, however, can give retailers the all-important edge.
We study consumers in more than 100 countries to gain the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or what we measure, but also in how insights help brands to develop even deeper connections with consumers.
Nielsen’s Inflation Impact Online Survey 2013 revealed that if food prices were to rise, Irish consumers say they would increase price hunting in-store, take advantage of deals by stocking up, reduce number of shopping trips and amount spent per trip, plus shop more in discount stores and look for deals online.
Number of consumers who believe the UK is out of recession at 5½-year high. Proportion of consumers saying they’re willing to spend money hasn’t been higher for seven years. ‘Rising utility bills’ is the only main concern for consumers to increase on previous quarter.
Choice is a significant contributor to the growing fragmentation in the media market, as well as an unprecedented availability of consumer data. Consumers now have myriad platform, device, viewing occasion and product choices, and they’ve baked most of these choices into their everyday lives. This proliferation of choice, however, has created a spider-webbing of options for marketers to keep track of. A Marketer’s role has now shifted from “communicator” to “consumer scientist”.
Nearly one in four (24%) Britons felt positive about their job prospects in Q2 2013, the highest level since Q1 2008 (34%) - according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Europeans were in a spending holding pattern in the second quarter and actions to save on household expenses increased as unemployment rates in many European markets were high and confidence in the economic outlook for the rest of the year remained weak.
Consumer confidence fell in 20 of 29 European markets and 10 posted a confidence decline of six points or more since Q3. Norway was the only European market measured with a confidence reading above the 100 benchmark, reporting an index of 102.
Europe reported a stark reversal of consumer confidence performance in Q1 compared with Q4 2012. At the end of last year, consumer confidence fell in 20 of 29 European markets. In Q1, the opposite trend was reported as consumer confidence rose in 18 of 29 markets.
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike Watkins, Head of Retailer and Business Insight at Nielsen UK explores how retailers are coping with the continued difficult trading environment.
Nielsen announces the UK rollout of Nielsen Online Brand Effect – a measurement and optimisation solution which allows advertisers, agencies and publishers to evaluate the resonance of their online campaigns with audiences in real time.
The early May bank holiday and accompanying good weather were enough to offset a lacklustre middle part of the month for food and drink sales at the UK’s leading supermarkets, according to the latest retailer performance figures released today by Nielsen.
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however, while still embryonic, is growing. Here, Andrew Morton, commercial director Nielsen Europe, looks at some of the dynamics of this new market and examine the drivers shaping e-cigarette take-up. He also considers how manufacturers should respond for success.
Nielsen's top convenience experts explore the trends and changes that will impact the growing convenience market over the next few years. From Asia's c-store sector and the small format evolution in the US, to why the UK could be leading the transformation in how we shop, these two webcast sessions provide a global view of the key issues shaping this critical consumer sector.