Nielsen has followed up its recent Global Snacking report with an infographic to sum up the latest global trends in snacking.It shows that the global snacking market is worth more than $374 billion annually.In Europe, confectionery represents the biggest contributor to the overall snack category, with sales of $46.5 billion.
Although private label share of FMCG in Ireland has not yet reached the levels of some of our European counterparts, it is a significant player reaching 25%* value share this year. Private label has become an essential staple in consumer’s shopping baskets and perceptions are overwhelming positive in Europe.
Shopping in the U.K. isn’t what it used to be. In fact, it’s not even what it was just a year ago. Today, retailers are finding that more and more consumers are shopping from their mobile devices rather than their desktops and laptops—a shift that presents new opportunities for interaction and engagement.
Are consumers using the Internet to research products with the intention of making a purchase online, or are they taking this new knowledge back to brick-and-mortar retail outlets to make the transaction? It seems the answer largely depends on the product. The Nielsen Global Survey of e-commerce polled more than 30,000 internet respondents in 60 countries to examine online shopping and purchasing intentions of consumers worldwide.
European shoppers have grown increasingly focused on value, cost and convenience—attributes that have sparked expansion in the discount trade channel, the development of smaller store formats in many countries and the creation of a new online channel in some countries.
After a 3.7 percent growth for the full year 2013, the global advertising market picked up speed again in the first quarter of 2014—growing by 4.8 percent. Advertising was most notably active during the month of February (up 8.4%), which may in part be due to increased revenue from the Sochi Winter Olympics.
Capitalising on key events during the year is vitally important for the FMCG industry. The Nielsen Ireland Spring Review uncovers the performance of key categories during the occasions which have occurred in the first half of the 2014.
Irish Consumers value social responsibility. In the past six months forty-five percent of Irish respondents claim to have purchased at least one product or service because they knew that the company was committed to positive social and environmental impact.
Findings contained in the latest Ireland Nielsen Pulse Newsletter reveal that Aldi and Lidl continue to gain share with their combined sales up +18.6% (MAT data to Mar/Apr 2014) while the Multiples suffer declines as a result.
Ireland’s consumer confidence was again boosted in Q1 2014 reaching an index of 82 according to the latest figures from Nielsen. This is five points higher than the previous quarter (Q4 2013) and a significant seventeen points higher than the same period last year. This latest wave of research comes on the back of Ireland’s exit from the EU/IMF aid programme and the country’s full return to sovereign debt markets for the first time since the euro-region’s crisis began in 2009. Reaching such a significant milestone is sure to have had a positive impact on the nation's optimism.
Times are changing for Europe’s retail food market, and operators are consequently finding it increasingly difficult to boost their sales. Three agents of change have affected food retailing in Europe over the last 20 years. Europe’s markets initially swelled with rapid store expansion and the discount channel boomed.
The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused on value for their money. Innovation, however, can give retailers the all-important edge.
Global advertising spending rose 3.2 percent in the third quarter of 2013, closing the first three quarters of 2013 also at 3.2 percent. The contraction of the ad market in the embattled Europe region finally eased, with a small decrease of -0.4 percent seen in the third quarter and a -3.8 percent decline when looking at the first three quarters of the year.
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged.Today, brick-and-mortar stores need to innovate continually to capture their shoppers’ attention as e-commerce attracts a growing number of users.