E-commerce sales across countries and markets continue to see growth, but profitability still evades most online retailers. It's about to get even tougher, as the lines between online and offline retailers continue to blur.
To date, categories such as electronics, mobile goods and travel are faring the best in the e-commerce space. However, retail e-commerce is an under utilized channel that is about to change rapidly. A lack of credible information means there are few preconceived notions to dispel. One myth circulating is that connectivity among users will primarily drive e-commerce, but there are strong supply-side drivers. Focus on getting them right and win the battle of the online basket.
For deeper insights on the future of e-commerce in a retail landscape and to better understand the omnichannel consumer, download the What's Next in E-commerce Report.