More than almost any other customer segment, insight into High Net-Worth ndividuals aims to address the big questions, such as who are they, what are their values and beliefs, their attitudes and motivations, their habits and impulses, how they interact with and value brands and how companies can do this more effectively than the competition.
We also help premium brands avoid falling into the trap of assuming a clichéd view of this consumer group, such as, all High Net-Worth individuals are luxury shoppers, or that price matters less to them because they are wealthy.
INSIGHT WE GATHER FOR YOU
Over time we have built-up a unique and broad network of intermediaries and professionals giving us access to High Net-Worth individuals across the world whatever your sector or industry.
To address the needs of premium brands, we use both quantitative and qualitative methods to ensure the acquired insight is actionable and addresses the business needs of our clients.
Qualitative research is often the most utilised technique, commonly leveraged to inform communication strategies and the development of new products or services, as well as designing the optimum customer experiences.
We also explore less typical fields of High Net-Worth exploration, such as understanding behavior on social media and digital adoption and usage, offering premium brands an alternative way to engage with this audience.
In addition, quantitative research techniques can be employed for market sizing, the validation of concepts and ideas developed from the qualitative phase and much more.