Nielsen Marketing Cloud

Transforming The Way Marketers Connect With Consumers

The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.

Data is the Difference

We connect a brand’s first-party data to an exclusive universe of Nielsen data. This gives marketers the most detailed, trustworthy and unified view of their customers and prospects across channels and buying behaviors. To be effective, marketing relies on the accuracy of the consumer and media data behind it, and no one provides more accurate and validated data at scale than Nielsen. It’s in our DNA.

Manage Every Phase of the Marketing Process in a Single Place

Industry Leading Marketing Cloud Software
The Nielsen Marketing Cloud houses powerful marketing applications that can be used on their own or in concert with others. Clients can seamlessly move data between apps to increase learning and fuel a 360-degree view of their customers. More Nielsen and third-party applications are scheduled to be added over the course of the year.

Data Management Platform

The Nielsen Data Management Platform (DMP) is the central hub that manages and activates first-, second- and third-party consumer data.

Multi-Touch Attribution

Multi-Touch Attribution (MTA) is a powerful analytics solution that powers side-by-side ROI metrics for all digital media channels to inform media spend and optimize marketing tactics.

In-Flight Analytics

Tracks consideration and purchase-intent metrics in real time to enable in-flight campaign optimization, from media allocation to creative versioning.

Data as a Service

Our data-as-a-service (DaaS) application houses one of the world’s largest collections of third-party data for use across digital media. Access exclusive Nielsen data at scale across CPG, retail, purchase, behavioral, television, lifestyle categories and more.

From our Clients

“We are very excited about the Nielsen Marketing Cloud. The In-Flight Analytics application gives us a real-time view into consumer consideration, intent and purchase metrics. The tool enables us to better optimize our campaigns while they are running, from media allocation to creative versioning, and helps us close the loop, from exposure to sale, delivering on our advertiser's ultimate goal.”

Michael Meah, Director of Digital Ad Products and Sales Research Scripps Networks Interactive

"As we begin to transform the way we are using data in cinema, NCM is thrilled to be working with Nielsen to apply advanced data and technology strategies to our national theater network. Using the Nielsen Marketing Cloud’s data management platform and analytics capabilities, we are going to advance audience-based cinema-advertising in ways that have never been done before. This will allow us to make advertising even more relevant to movie audiences and provide brands with the ability to reach the right audience far more effectively, putting us on par with other premium video networks."

Doug Pulick, SVP, Strategic Insight & Analytics National CineMedia

"The Nielsen Marketing Cloud enables us to access very accurate audience-data across myriad consumer traits like purchase consideration and shopping behavior, and to programmatically reach these tailored audiences at scale in the UK… With the Nielsen Marketing Cloud we’ve been able to drive efficiency and effectiveness in our digital advertising campaigns. i2c worked with the Nielsen Marketing Cloud to produce an award-winning Carling campaign driving an amazing 4.1X campaign ROI, providing proof of its value."

Andrew Muzzelle, Digital Media Director AIMIA

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