Nielsen Marketing Cloud
Transforming The Way Marketers Connect With Consumers
The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.
Data is the Difference
We connect a brand’s first-party data to an exclusive universe of Nielsen data. This gives marketers the most detailed, trustworthy and unified view of their customers and prospects across channels and buying behaviors. To be effective, marketing relies on the accuracy of the consumer and media data behind it, and no one provides more accurate and validated data at scale than Nielsen. It’s in our DNA.
Manage Every Phase of the Marketing Process in a Single Place

Industry Leading Marketing Cloud Software
The Nielsen Marketing Cloud houses powerful marketing applications that can be used on their own or in concert with others. Clients can seamlessly move data between apps to increase learning and fuel a 360-degree view of their customers. More Nielsen and third-party applications are scheduled to be added over the course of the year.

Data Management Platform
The Nielsen Data Management Platform (DMP) is the central hub that manages and activates first-, second- and third-party consumer data.

Multi-Touch Attribution
Multi-Touch Attribution (MTA) is a powerful analytics solution that powers side-by-side ROI metrics for all digital media channels to inform media spend and optimize marketing tactics.

In-Flight Analytics
Tracks consideration and purchase-intent metrics in real time to enable in-flight campaign optimization, from media allocation to creative versioning.

Data as a Service
Our data-as-a-service (DaaS) application houses one of the world’s largest collections of third-party data for use across digital media. Access exclusive Nielsen data at scale across CPG, retail, purchase, behavioral, television, lifestyle categories and more.