Expertise accumulated from 15 years as the first and leading provider of fresh food performance understanding, analytics and consulting.
How We Do It
Point-of-sale data from more than 18,000 stores.
Customized primary consumer research via online and in-person methodologies to understand the “why behind the buy.”
A complete picture of the fresh food space by collecting sales for both fixed- and random-weight fresh foods.
Access to transaction data from more than 30 million shopper loyalty cards and insights from consumer panels covering 164 fresh categories to understand shopper behaviors across the entire store. and across channels.
Modeling and testing information that you can act on.
KEEPING YOUR BUSINESS FRESH
The Nielsen Perishables Group approaches category development from multiple dimensions to create impactful business solutions. This multi-faceted approach combines and applies expertise in advanced analytics, consumer research, marketing communications and data analysis. Our information and online analysis tools are designed so your team can spend less time mining data and more time developing insights. On top of that, we provide you with a dedicated account team that’s focused on your vision.
The other thing we offer is a partnership. Our capabilities and decades of experience span across fresh and throughout the supply chain, and we provide expertise ranging from grower/manufacturer to consumer.
Who can benefit from our solution?
The key to maximizing your sales is to focus on your shoppers. With a complete understanding of a category and the consumer segments that shop within a category, we help create plans that drive sales and profits. We have a vast set of tools and information available to help build an understanding of your consumers. All of our research is customized to help you realize your goals, no matter where you are in the world.
CONSUMER AND SHOPPER INSIGHTS
Understanding what drives shoppers’ choices is critical in identifying new growth opportunities and avoiding wasteful spending. But doing this well requires a complete picture of the category by integrating shopper-focused tools.
We have a vast set of tools and information to build your knowledge, but bringing that information together to answer complex business questions is where you’ll get the greatest value from our partnership.
CLIENT-CENTRIC SERVICE MODEL
From study design through final report, all of our research initiatives are customized based on your project goals, your specific research requirements or differentiation dictated by the culture and/or needs within individual countries.
Everyone wants a piece of the fresh foods pie, and the competition for shoppers’ fresh food dollars is fiercer than ever. The store perimeter has emerged as a point of differentiation for retailers who use it to tout quality, assortment and fresh, healthy solutions.
When you and your vendors partner with us—whether for a one-time analysis or as a preferred analytics and insights provider for vendors—we help bring the full picture of your store into focus to uncover uncommon partners and growth opportunities across the store.
One Version of the Truth
We know you want your vendors to “speak the same language” as you, and we can help you accomplish that. This could mean aligning performance information with your custom product hierarchy or consumer segmentation, gaining a precise view of your competitors to capture market share, or developing joint plans to optimize sales at the store level.
Leveraging the Entire Store
The grocery store is an evolving ecosystem of connected products, and we can help you strategize beyond a single category to win across complementary products throughout the entire store. We’ll help you focus on satisfying your shoppers’ meal occasions or need states, rather than focusing on an isolated brand or category.
The Industry Standard
You can trust that our credibility is widespread. The Nielsen Perishables Group is the primary perishables data partner for many leading U.S. retailers. Through formalized vendor programs, we work with retailers and their fresh food vendors to identify opportunity areas for a brand, category or department, and execute the right plan to achieve success.
Fresh food—deli, produce, meat, bakery and seafood—has steadily occupied more space in consumers’ shopping baskets and now accounts for 30 percent of food sales, even while taking only 13 percent of store space. And fresh food is beating the trends with rising sales volume while many center-store categories have seen a decline.
Nielsen helps manufacturers that are new to the fresh food space understand the industry and develop the best strategies for growth. We then help you align your strategies across categories and integrate into the fresh space via brand extensions and new product development.
Understand products and performance in fresh, so you can better compete with it or learn the best way to enter the space. For example, are you in a strong position to extend your brand into fresh products? Or are there cross-promotion opportunities that would be mutually beneficial?
Align for Mutual Benefits
Align your strategies with an understanding across an entire category or across similar shoppers. For example, categories like pizza are available throughout the store. What makes shoppers choose between frozen, ready-to-eat or deli take-and-bake, and why? And what fresh products do they purchase to take their frozen pizzas up a notch? With our help, you’ll understand how to align your offering based on the cross-store dynamics of a category.
Enter the Space
Integrate into the fresh space via brand extensions and new product development, and do it successfully by identifying the right supplier and retail partners, and understanding how to appeal to the fresh-focused consumer.
News and Events
IDDBA’s 2016 Dairy-Deli-Bake - June 2016
FMI Fresh Executive Council Meeting - July 2016