We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
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The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.
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As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
In just over five years the economic climate in Greece has changed dramatically. Amid the growing economic uncertainty and increasing debt concerns, consumer habits have also changed.