In the latest Uncommon Sense blog, we examine the rise of "local giants" in the fast-growing Chinese marketplace.
64% of global respondents say watching time-shifted content better accommodates their schedules.
Consumers believe health attributes in the foods they eat are important, but are they willing to pay more for the benefits they provide?
Understand how online banking, digital payments and the needs of aging consumers bring big opportunities for future growth
Although consumers are engaging with media across a spectrum of devices nowadays, live TV viewing still dominates among Hong Kong viewers.
Share of Wallet
Nielsen found that Hispanic consumers are spending more money per visit on average while making as many—if not more—shopping trips per month.
Nielsen Knows People
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