Nielsen Expands Relationship With GroupM To Provide Digital Audience Measurement Across Asia Pacific
GroupM clients to benefit from demographics, unique audience GRPs by site and placement measures. Global performance management company, Nielsen, announced today that GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region.
Generation Z as online shoppers: Exactly how engaged are they?
It is commonly believed that young people, especially those of Generation Z, are more attached to the online world than those in other age groups because they were born in an era of unparalleled technological progress.