Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework.
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.
The convenience offering in Asia is more relevant now than ever. But convenience stores of the future will be more than a place to pick up a beverage or quick meal. Convenience will become a way of life, and the convenience store will be a physical delivery point for an array of needs driven by the click of a mouse.
Which generation is distracted most by technology at mealtimes, and which eats their meals away from home most frequently? The findings may surprise you.
China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.
For multinationals and other companies looking for opportunity in China, look no further than to connected spenders, a young, affluent and connected group eager to engage with brands and their conversations.
Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.
Consumer confidence throughout the European region continued its steady, uphill climb in the third quarter, as 21 of 32 markets (66%) showed index score improvements from the second quarter.
U.S. consumer confidence jumped 18 index points in the third quarter of 2015 to a score of 119 after a six-point decline in the previous quarter. The score marked the biggest quarterly increase and the highest index for the country in Nielsen’s 10-year consumer confidence history.
Our perception about personal finances is one factor that contributes to our confidence in the economy, which can impact our willingness to spend and save. Mirroring the rise in global consumer confidence in the third quarter, immediate spending intentions also increased, rising to 43%, up from a low of 30% in 2008 during the Great Recession.
Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.