While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
From must-see movies to purchasing popcorn, people's preferences at the theater differ depending on who you talk to--and that inlcudes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. Studios and theaters alike can bolster box office sales by identifying this group's different cinematic preferences and tailoring their promotions and offering to LGBT moviegoers' entertainment needs.