Figures from the government  show that one-out-of-five Hong Kong adults are obese. However, according to our study, far less people consider themselves somewhat overweight, and the majority is actively finding measures to lose weight. Changing their diet to monitor their health is their No.1 choice.
Beverages are a part of consumers’ dietary plan, and less sugar content options like juices are now of higher priority on their grocery list.
To capture the market, manufacturers are launching more products with healthier image. However, the health attributes associated with those products are declining. A trend of manufacturers launching items with less juice content is observed. On the other hand, in-store support on 'healthier' NPDs is also reducing. Over recent years, the life cycle of ‘healthier’ NPDs are observed to be shortening faster than sugary SKUs.
Yet, according to our findings, consumers are actually willing to pay premium for certain health attributes. Growing health consciousness is good news for retailers and manufacturers to trade up their products and drive higher revenue.
Products associated with health attributes have more acceptances to premium pricing. More importantly, basket sizes with ‘healthier’ beverages have been growing year-on-year, with a higher basket value compared with sugary beverages.
To find out how Nielsen can assist you in understanding the competitive landscape in beverages, please contact your Nielsen representatives.
 Source: http://www.chp.gov.hk/en/content/9/25/8802.html