Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen (NYSE:NLSN) today announced the launch of Digital Ad Ratings in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement
The year 2017 is expected to be another year filled with local and global uncertainties. Despite a cautious outlook, almost half of the advertisers in Hong Kong (48%) believe that the economy has stabilized and will remain the same as the previous year, while 6% of advertisers expect economic conditions to improve.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Although consumers are engaging with media across a spectrum of devices nowadays, live TV viewing still dominates among Hong Kong viewers, according to Nielsen which provides Hong Kong Television Audience Measurement (HKTAM) services to the advertising and media industries in Hong Kong.
Nielsen’s recent findings also showed that two-out-of-three consumers from China, Hong Kong, Taiwan and Singapore discovered Korean beauty brands in the last 2 years. Since then, the popularity of Korean products has grown. In fact, more than 40% of the respondents who bought Korean beauty brands were planning to spend more on key brands in the next six months.
Thirty-six percent of advertisers indicated an increase in advertising spend in 2015, a 6-percentage-point decrease compared to last year, according to the latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen.
Fifty-five percent of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
Forty-two percent of advertisers indicated an increase in advertising spend in 2014, with internet advertising accounting for much of this growth, according to the latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Hong Kong’s consumer confidence index dropped one point in Q4 to 105 – an increase of twenty points from Q4 2012, according to survey findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Three out of every five people in Hong Kong say their preferred payment method for daily spending is plastic rather than paper, according to a recent study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The number of Mainland China tourists visiting Hong Kong totaled nearly 33.5 million as of October 2013, representing more than 75 percent of the total number of visitors to HK last year, according to latest figures from the Hong Kong Tourism Board. However, a recent report by Nielsen, a leading global provider of information and insights into what consumers watch and buy, finds that mainland visitors are coming to Hong Kong less frequently, staying for shorter periods, and spending less, compared to last year.
Consumer confidence index in Hong Kong remained at 106 in Q3 2013, just one point lower than Q2 2013, and an increase of seventeen points from Q3 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Eighty-three percent of consumers in Hong Kong say they trust word-of-mouth recommendations from friends and family, a form of earned media, above all other sources of advertising, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Accordingly, trust in traditional advertising still strong, while online and mobile ads increase in credibility.
Consumer confidence index in Hong Kong remained at 107 in Q2 2013, just one point lower than Q1 2013, and an increase of three points from Q2 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Nielsen today announced the appointment of Yvonne Lum to the position of Vice President, Consumer Research, Hong Kong. Yvonne was promoted to her new role from her previous position as Director, Consumer Research, Hong Kong.
The latest Mainland Chinese Visitor study released today by Nielsen, a leading global provider of information and insights into what consumers watch and buy, has unveiled new spending and shopping habits of Hong Kong fastest growing inbound tourism segment since last year – 8.88 million overnight visitors from China’s non-Tier 1 cities (all Chinese visitors excluding Shanghai, Beijing and Guangzhou).
Consumer confidence in Hong Kong rose four index points to 103 after decline of two consecutive quarters in 2011, according to the Q1 2012 global consumer confidence survey from Nielsen, a leading global provider of information and insights into what consumers watch and buy. However volatile global economic conditions have impacted Hong Kong consumers’ investment strategy and outlook for 2012 remains conservative.
Nielsen, the leading global provider of information and insights into what consumers watch and buy, today announced it has been awarded a new Television Audience Measurement (TAM) contract in Hong Kong for 2013-2017. As consumers demand more content on more channels and on more devices, Nielsen is committed to providing the most complete understanding of audiences across all media and the highest quality measurement of what people watch in Hong Kong across multiple platforms.
Consumer confidence in Hong Kong fell five index points last quarter to 99 index points, down from 107 index points at the start of last year, according to the fourth quarter 2011 global consumer confidence survey from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Business confidence in Hong Kong also fell to its lowest level in two years as two-thirds of Hong Kong companies prepared themselves for a slowdown in 2012, according to the latest Nielsen Commercial Finance Monitor.