Hong Kong – Oct. 29, 2015 – Nielsen today announced the appointment of Cherry Lau to be the company’s new Senior Director under Media Vertical.
Cherry is a veteran marketer with over 20 years of brand building and marketing communications experiences gained from both the agency and client side in Hong Kong, China and overseas. In recent years, Cherry further broadened her horizon when she became the Director of Digital Intelligence in GfK, responsible for spearheading the Mobile Users Metrics, StarchMetrix (magazine measurement) and Omni-channel Multi-device measurement development and implementation in Hong Kong.
“Cherry’s proven ability to deliver will be a critical asset as we continue to leverage digital to extend our marketing effectiveness and television audience measurement expertise. Her broad experience and perspective make her not only a great senior director, but also a strong business leader,” said Irene Chen, Vice President, Media, Nielsen Taiwan and Hong Kong. "We are thrilled to have her join our Hong Kong leadership team.”
“I’m excited to help Nielsen bring its Reach portfolio to the next level during an exciting period of digital transformation,” said Lau. “I look forward to collaborating with Nielsen leaders to drive Total Audience Measurement to increase ROI for the company and its clients.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.