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How socially responsible companies are turning a profit
44% of Global Respondents in a recent Nielsen survey say that ads depicting real-life situations resonate with them.
In latest uncommon Sense blog post,Nielsen's Connie Cheng explores the traditional trade landscape in Southeast Asia.
Ads with impact
A recent Nielsen global online survey discussed the trust levels across earned, owned and paid advertising formats, but effective campaigns require more than identifying the right channel for reaching consumers.
Global Trust In Advertising Report - Q1 2015 - Ireland Data
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