We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
At Nielsen we know that success is neither magic nor random; it's a science, and those who recognize this fact can consistently improve their innovation outcomes.
Capture a more comprehensive view of the non-conscious aspects of consumer decision-making with the most complete set of neuroscience tools at a global scale.
The latest version of the Nielsen Pulse Report for July/August 2016 is now available.
Access free to download global & local insights from our thought leadership teams across the globe.
Perspectives: Why an Early Financial View is Crucial in Prioritizing Innovation Ideas
Companies striving for “leaner, bigger, better” innovations require realistic marketing inputs and an accurate forecast to identify their most promising initiatives.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.