The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
Consumer confidence in Ireland has hit its highest level since the recession and is now the fourth most confident country in Europe, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyse it are key components of how well informed your business will be as you guide your brand into the future.
Retail players have long believed that large-format stores will eventually take over the landscape, but today’s reality disproves the “bigger is always better” myth. Although large stores still account for 51% of global sales, smaller channels are growing sales up to eight times as fast their larger counterparts.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
Notching a one-point increase from the first quarter, European consumer confidence was largely stable in the second quarter of 2016, at 79. Notably, consumer confidence improved from the first quarter in 22 of the 34 measured markets in the European region.
Product availability and quality are the most highly influential factors when it comes to where Irish shoppers choose to buy their groceries from – according to Nielsen’s new Global Retail-Growth Strategies Survey.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Consumer confidence declined four points in the U.K. (97) and one point in Germany (97) in the first quarter of 2016, as a favorable outlook for jobs worsened. Job prospect sentiment and immediate spending intentions also fell in in both countries.
A major company with a complex call center environment was keen to get to improve the customer experience for those calling the call center requiring billing and support services. With such a high volume of calls, they wanted the ability not just to listen to their customers’ experiences, but also to be able to act upon their feedback to drive greater satisfaction and to ensure that customers would be less likely to churn.
This sizeable organisation had identified that large volumes of customers were experiencing dissatisfaction with their digital services, driving disgruntled customers to their call centre to complain. The company needed to identify the main causes of dissatisfaction amongst those interacting with the digital channel in order to improve the experience and reduce the number of customer complaints being made through the call centre.
A Global 500 company found their existing customer experience feedback programme to be too limited in terms of the volume of feedback generated, the cost of acquiring feedback and their ability to react to feedback as quickly as possible after the event. Their use of telephone interview provided too many limitations to their ambition of being more effective at delivering great service and reacting to any poor service experiences.
This Fortune 1000 company wanted to be able to acquire significantly more customer experience feedback in order to improve the services delivered to customers, but were suffering from extremely low response rates, despite spending significant sums on telephone interviews to try and achieve their goals.
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
While consumer confidence declined in 10 of 14 Asia-Pacific markets, the region still leads all global regions with an index score of 107. Among the four markets that improved from the previous quarter, the Philippines showed the biggest quarterly country-level confidence increase of seven index points, rising to a score of 122—the country’s highest level on record.
U.S. consumer confidence decreased six index points in the second quarter to a score of 101, but it remained at an above-the-baseline optimistic level. Consumer confidence in Canada increased two points to 98 after declining six points in the first quarter. Despite these declines, confidence in both markets remained above the global average of 96.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.
Recession-minded Europeans found a silver lining in the first quarter of 2015 for, despite the fact that the region remained the least optimistic globally with an overall consumer confidence index score of 77. And Nielsen’s Global Consumer Confidence and Spending Intentions Survey showed that job confidence rose quarter-over-quarter in 15 of 32 European markets measured.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4. Confidence in India has been on the rise for six consecutive quarters.
Although private label share of FMCG in Ireland has not yet reached the levels of some of our European counterparts, it is a significant player reaching 25%* value share this year. Private label has become an essential staple in consumer’s shopping baskets and perceptions are overwhelming positive in Europe.
Are consumers using the Internet to research products with the intention of making a purchase online, or are they taking this new knowledge back to brick-and-mortar retail outlets to make the transaction? It seems the answer largely depends on the product. The Nielsen Global Survey of e-commerce polled more than 30,000 internet respondents in 60 countries to examine online shopping and purchasing intentions of consumers worldwide.
Capitalising on key events during the year is vitally important for the FMCG industry. The Nielsen Ireland Spring Review uncovers the performance of key categories during the occasions which have occurred in the first half of the 2014.
Irish Consumers value social responsibility. In the past six months forty-five percent of Irish respondents claim to have purchased at least one product or service because they knew that the company was committed to positive social and environmental impact.
Findings contained in the latest Ireland Nielsen Pulse Newsletter reveal that Aldi and Lidl continue to gain share with their combined sales up +18.6% (MAT data to Mar/Apr 2014) while the Multiples suffer declines as a result.
Ireland’s consumer confidence was again boosted in Q1 2014 reaching an index of 82 according to the latest figures from Nielsen. This is five points higher than the previous quarter (Q4 2013) and a significant seventeen points higher than the same period last year. This latest wave of research comes on the back of Ireland’s exit from the EU/IMF aid programme and the country’s full return to sovereign debt markets for the first time since the euro-region’s crisis began in 2009. Reaching such a significant milestone is sure to have had a positive impact on the nation's optimism.
Nielsen’s Inflation Impact Online Survey 2013 revealed that if food prices were to rise, Irish consumers say they would increase price hunting in-store, take advantage of deals by stocking up, reduce number of shopping trips and amount spent per trip, plus shop more in discount stores and look for deals online.