Capitalising on key events during the year is vitally important for the FMCG industry. The Nielsen Ireland Spring Review uncovers the performance of key categories during the occasions which have occurred in the first half of the 2014.
Valentine’s Day performed better than last year with Discounters emerging as the share of trade winners. And we still like to treat our loved ones with flowers, cards, candles and wine all recording sales gains compared to last year. As Valentine’s Day fell on Friday cooked breakfast items saw a surge in sales, especially in the convenience channel.
Over the Easter period total confectionary sales declined when compared to Easter last year but Easter Eggs saw a slight increase in sales value. The percentage of Easter Eggs sold on deal In Multiples increased this year to a significant 45%.
Download the full Nielsen Ireland Spring Review report now