The latest version of the Nielsen Pulse Report for Jan/Feb 2016 is now available.
Some key points to note:
- Total FMCG MAT value growth continued to improve rising 1.4% (vs. +1% in Nov/Dec MAT).
- Defined market grew 1.3% value MAT and 1.8% in the last two months.
- MAT value and unit performance has improved across all super product classes since Nov/Dec
- Channel performance has also improved for Mults+Dunnes with value MAT decline slowing to -0.9% (from -1.5% in Nov/Dec) and growth of convenience 1.5% (from 1.1% growth in Nov/Dec).