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Global Focus
Each quarter, Nielsen measures and analyzes consumer confidence in more than 50 countries.Learn more >>
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At Nielsen, we're hard at work finding new ways to measure, analyze and understand today's consumer.Learn more >>
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Access the Nielsen archive of research whitepapers and webinars featuring timely media and consumer insights.Learn more »
Social Media Brand Equity
Nielsen's Farshad Family looks at how brands are successfully generating social media buzz and positive online public sentiment to make it to the top 100 brands on the Social Media Brand Equity Ranking (SMBER)..
Nielsen News
- Indian Consumer Confidence picks up in Q1 2012, Retains Top Position for Ninth Quarter
- In India Recommendations and Online Consumer Reviews Most Trusted form of Advertising
- Tata Motors tops Nielsen's Corporate Image Monitor study
- Nielsen Identifies Attributes of the Socially-Conscious Indian Consumer
- NM Incite Social Media Brand Equity Ranking Q1 2012
