Nielsen Northpoint PGPMR

In today’s competitive market, Marketing Research has become the basis of marketing action and drives decisions and strategies of every successful organization. The phenomenal rate at which the Market Research industry is growing, it would require highly trained professionals with a sound knowledge of the requirements of market research professional from day 1 of their job to cater to the growing demands of the industry. The Nielsen Academy, an initiative of Nielsen the Northpoint Centre of Learning, offers a professional course to prepare young people for careers in Marketing Research.

Nielsen was established in the United States in 1923 by Arthur C. Nielsen, Sr., one of the founders of the modern marketing research industry. Among many innovations in consumer-focused marketing and media research, Mr. Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance.

Our education partner, Northpoint Centre of Learning was established by Lintas Employees' Welfare Trusts, to promote excellence in executive education and business research. Located on the high slopes of a hill at Khandala, Northpoint is a 2-hour drive from Mumbai and an hours' drive from Pune. Commanding awe-inspiring views from every point across the well laid-out campus, the Center provides the right blend of world-class infrastructure and ambience to enhance the process of learning and research.

Programme Highlights:

• 11 month residential fast-track career programme
• Programme covers Marketing Research, Marketing, Finance & other aspects of Business Management
• Course designed in partnership with Nielsen to meet their current needs
• Training by senior professionals from Nielsen and other MNCs
• Extensive hands-on projects and internships with Nielsen and client organisations
• Certification offered on successful completion of the programme
• Assured placement with Nielsen on achieving a 60% in every module of the programme at a starting salary of Rs. 6 lakhs p.a.

Excellent opportunities post completion of the program within Nielsen and among Nielsen’s blue chip clients.

FACILITIES
Built on a lush green hillside, Northpoint is a 100,000 sq. ft facility and comprises

• 42 residential twin rooms
• 3 residential suites
• 4 well equipped Conference Rooms equipped with the latest in training aids
• 3 syndicate rooms
• A Board Room
• A Library and a cyber centre
• Fully equipped clubhouse with facilities for swimming, tennis, squash, gym and billiards.
• 2 multi-cuisine dining rooms.

In addition, Northpoint has fibre-optic connectivity, a telecom system through V-Sat, 100% power back up and sophisticated water treatment plants.

Module 1: PERSONAL DEVELOPMENT FOR HIGHER EFFECTIVENESS

Team Building

Presentation Skills

Communication skills

Time Management

Using your laptop for higher productivity

Grooming and Business Etiquette

Module 2: BUSINESS ORIENTATION

India - Must Know Facts for a Marketing Professional

Organizational Structure, Functions, and Behaviour

Business Finance for Non-Finance Executives

Module 3: PRINCIPLES OF MARKETING MANAGEMENT

Introduction to Marketing

Consumer Behaviour

Brand Management

Marketing Strategy

Module 4: PRINCIPLES OF MARKETING RESEARCH

Research  Approach & methodology

Field Data & Collection techniques

Measurement Scales

Hypothesis Testing

Introduction to key softwares

Module 5: PRINCIPLES OF SALES, ADVERTISING AND MEDIA

Advertising Management - Principles and Practice

Media management

Sales and Distribution Management

Module 6: FOUNDATION IN MARKETING RESEARCH

The Market Research Environment and Business

Quantitative Research: I

Qualitative Research: I

Research Project Management

Sample Design and Implementation

Foundations in Retail Measurement

Module 7: INTERNSHIP AT NIELSEN INDIA

Module 8: APPLIED TOPICS IN MARKETING AND RESEARCH

Strategic Marketing Management

Brand Management

Quantitative Research II: Multivariate Methods

Research Data Acquisition and Quality Control

Qualitative Research II

Client Service - Effective Ways of Acquiring and Growing Business

Module 9: ADVANCED AREAS OF MARKETING RESEARCH

Brand and Advertising Measurement and Tracking

Consumer Panels: Design and Measurement

Retail Measurement: II

Forecasting Methods

B2B Research

Media Research and Audience Measurement

Report Writing and Presentation

Module 10: RURAL PROJECT

Module 11: INTERNSHIP at NIELSEN

Module 12: INTERNSHIP at CLIENT ORGANISATIONS

Eligibility

Graduates from all streams with a minimum of 50% are eligible to apply. Candidates appearing for the final year Degree examination (academic year 2011-12) can also apply.

Good scores in competitive examinations like CAT/CET or equivalent examinations will be an added advantage.

Selection Process

Shortlisted candidates will be called for a written examination that will test their language ability, data interpretation, numerical ability, logical reasoning and analytical skills. The shortlisted candidates will be invited for a Group Discussions and Personal Interview at the Northpoint Campus, Khandala.

The written test will be conducted at the Nielsen office in Mumbai, Delhi, Chennai, Bangalore, Calcutta and Baroda.

Dates:

The written test will be conducted at the Nielsen offices in Mumbai, Delhi, Chennai, Bangalore, Calcutta and Baroda on May 04, 2012.

The candidates shortlisted from the written test will be invited for a Group Discussions and Personal Interview at the Northpoint Campus, Khandala on May 18, 2012.

How to Apply

Download the application form from this site or www.northpointindia.com, fill the details, attach the application fee of Rs.1,000/- by Demand Draft favouring “Northpoint Centre of Learning” payable at Mumbai, and send to:

Admissions Coordinator
Northpoint Centre of Learning
Unit No. 13, Third Floor
Prabhadevi Industrial Estate
408, Veer Savarkar Marg
Mumbai - 400 025
Tel: +91 22 24212241/ 2
Email: admissions@northpointindia.com

The programme is partly-residential.

The theory sessions will be held at Northpoint, Khandala. For these capsules, boarding and lodging will be arranged at Khandala.

The course fee for the entire 11 month programme is Rs. 2,50,000/- payable in three installments as detailed below:

The course fee includes tution, faculty costs, training facilities, use of library and other facilities at Northpoint and course material. The course fee does not include expenses of a personal nature, such as phone calls, laundry bills, personal stationery, etc.

Taxes will be additional and will be charged at the prevailing taxation norms.

The total cost of boarding & lodging is Rs. 1,25,000/- This is payable along with the fees on or before May 15, 2012. Taxes, as applicable, on the boarding and lodging will be extra and will be payable alongwith the first installment of the course fees.

An additional fee of Rs. 5,000/- will be payable on or before May 15, 2012 as a refundable library deposit.

Thus, the total payment due on or before May 15, 2012 is Rs. 2,30,000/-

All students will need to equip themselves with their own laptops with the latest licensed versions of an operating system, MS Office, data card to access the internet and an anti-virus valid for a year, since this is an essential requirement of the programme. The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of ‘Northpoint Centre of Learning’.

The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of ‘Northpoint Centre of Learning’.