Nielsen India Consumer Rankings provide insights into urban Indians' lifestyle preferences.

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apps

October 2013
RankApp NameApp CategoryPrevious Month's Ranking
1 WhatsApp Messenger Chat 1
2 Facebook Social Networking 2
3 Google Play Store App Store 3
4 Gmail Email 9
5 YouTube Video Streaming 4
6 Tubemate Video Streaming/Download 7
7 Facebook Messenger Chat 8
8 WeChat Chat 5
9 News Hunt News 6
10 Google search Search New Entry

books

October 2013
RankingTitleAuthorPublisher GroupAverage Selling PriceProduct Class
1 The Lowland Jhumpa Lahiri Random House Group Rs. 342.69 General & Literary Fiction
2 Inferno:(Robert Langdon Book 4):Robert Langdon Dan Brown Transworld Group Rs. 371.18 Crime, Thriller & Adventure
3 The Oath of the Vayuputras:Shiva Trilogy Amish Tripathi Westland Limited Group Rs. 219.60 Historical & Mythological Fiction
4 The Immortals of Meluha Amish Tripathi Westland Limited Group Rs. 162.27 Historical & Mythological Fiction
5 The Secret of the Nagas Amish Tripathi Westland Limited Group Rs. 142.67 Historical & Mythological Fiction
6 Bankerupt Ravi Subramanian Penguin Group Rs. 224.11 Crime, Thriller & Adventure
7 The Kill List Frederick Forsyth Transworld Group Rs. 291.53 Crime, Thriller & Adventure
8 I Too Had a Love Story Ravinder Singh Penguin Group Rs. 84.03 Romance & Sagas
9 The Alchemist Paulo Coelho HarperCollins Group Rs. 194.47 General & Literary Fiction
10 The Cuckoo's Calling:Cormoran Strike Robert Galbraith Little, Brown Book Group Rs. 393.28 Crime, Thriller & Adventure
October 2013
Ranking Title Author Publisher Group Average Selling Price Product Class
1 I am Malala:The Girl Who Stood Up for Education and Was Shot by the Taliban Malala Yousafzai & Christina Lamb Orion Group Rs. 338.11 Autobiography: Historical, Political & Military
2 My Journey:Transforming Dreams into Actions A.P.J. Abdul Kalam Rupa Publications India Group Rs. 144.54 Biography: General
3 Sita:An Illustrated Retelling of the Ramayana Devdutt Pattanaik Penguin Group Rs. 366.81 Non-Christian Religions
4 The Monk Who Sold His Ferrari Robin S. Sharma Jaico Publishing House Group Rs. 120.30 Popular Psychology
5 Wings of Fire: An Autobiography Arun Tiwari & A.P.J. Abdul Kalam India Universities Press Rs. 165.65 Autobiography: General
6 The Art of Thinking Clearly: Better Thinking, Better Decisions Rolf Dobelli Hodder & Stoughton Group Rs. 252.61 Popular Psychology
7 The Secret Rhonda Byrne Simon & Schuster Group Rs. 499.73 Mind, Body & Spirit: General
8 The Magic Rhonda Byrne Simon & Schuster Group Rs. 267.65 Mind, Body & Spirit: General
9 Asura:Tale of the Vanquished:Story of Ravana and His People Anand Neelakantan Leadstart Publishing Group Rs. 174.00 Drama Texts, Plays & Screenplays
10 Gandhi Before India Ramachandra Guha Penguin Group Rs. 607.81 Biography: Historical, Political & Military
October 2013
Ranking Title Author Publisher Group Average Selling Price Product Class
1 The House of Hades: Heroes of Olympus Rick Riordan Penguin Group Rs. 358.75 Children's Fiction
2 Rumble in the Jungle: Geronimo Stilton Geronimo Stilton Scholastic Ltd. Group Rs. 162.25 Children's Fiction
3 Diary of a Wimpy Kid - Do-It-Yourself Book Jeff Kinney Penguin Group Rs. 194.53 Children's Comic Strip Fiction & Graphic Novels
4 Grandma's Bag of Stories Sudha Murty Penguin Group Rs. 122.25 Children's Fiction
5 Diary of a Wimpy Kid: Diary of a Wimpy Kid Jeff Kinney Penguin Group Rs. 184.09 Children's Fiction
6 The Stone of Fire: Geronimo Stilton: Cavemice Geronimo Stilton Scholastic Ltd. Group Rs. 151.01 Children's Fiction
7 Mouse in Space!: Geronimo Stilton Geronimo Stilton Scholastic Ltd. Group Rs. 162.55 Children's Fiction
8 Diary of a Wimpy Kid - Rodrick Rules Jeff Kinney Penguin Group Rs. 182.63 Children's Fiction
9 Diary of a Wimpy Kid - The Last Straw Jeff Kinney Penguin Group Rs. 185.20 Children's Fiction
10 The Kingdom of Fantasy: Geronimo Stilton Geronimo Stilton Scholastic Ltd. Group Rs. 324.97 Children's Fiction

e-tailing

Q4, 2012
RankWebsite
1 Flipkart.com
2eBay.in
3 Homeshop18.com
4 Snapdeal.com
5 Indiaplaza.com
6 Jabong.com
7 Yebhi.com
8 Amazon.com
9 Fashionandyou.com
10 Myntra.com

mobile

October 2012
Ranking based on Quality of Mobile Operators
RankOperator
1 Vodafone
2Airtel
3 Idea
4 BSNL
5 Tata Docomo
6 Reliance
7 Aircel
8 Uninor
October 2012
Ranking of Handsets based on Product Quality
RankHandset
1 Nokia
2Samsung
3 BlackBerry
4Sony
5Motorola
6Micromax
7Karbonn
8LG

travel

Q3, 2012
Top international destinations that Indians visited in the past 12 months
RankBusiness TravelLeisure Travel
1SingaporeSingapore
2USANepal
3MalaysiaMalaysia
4ChinaThailand
5AustraliaBangladesh
6NepalUSA
7UKUK
8ThailandSri Lanka
9BangladeshAustralia
10UAEUAE / Switzerland
Q3, 2012
Top international destinations that Indians plan to visit in the next 12 months
RankBusiness TravelLeisure Travel
1MalaysiaMalaysia
2SingaporeNepal
3AustraliaSingapore
4JapanSwitzerland
5NepalAustralia
6SwitzerlandUK
7UKUSA
8USAJapan
9ChinaThailand
10ThailandBangladesh/Spain/New Zealand