Nielsen’s Consumer 360 is a global events series that brings you innovative thought leaders and industry experts who share exclusive insights to help you develop business solutions fueled with punch and ingenuity. Learn to drive successful outcomes from well-respected trailblazers who will share their cutting edge strategies and results. Explore uncommon ideas across the consumer spectrum to help you harness the power of people today and then delve into industry-specific discussions focused on your needs.
Whether you are moving toward creating new and better products, advertising, or programming, the right cross-functional objectives and specialized knowledge are crucial to success.
Join your peers, opinion leaders and key innovators from multiple industries for a day of listening, learning, and sharing at Consumer 360, and find out how you can drive big outcomes in 2015.
Friday, 17 April, 2015
8:30 - 9:00
Registration, Power Breakfast & Visit to Networking Cafés
9:00 - 9:30
9:30 - 10:15
10:15 - 11:00
11:00 - 11:30
Refreshment Break & Visit to Networking Cafés
11:30 - 12:15
12:15 - 13:00
13:00 - 14:15
Networking Lunch Break
14:15 - 14:45
14:45 - 15:30
15:30 - 15:45
Refreshment Break & Visit to Networking Cafés
15:45 - 16:45
16:45 - 17:00
17:00 - 18:00
Visit to Networking Cafés
*Agenda subject to change. For current descriptions, speakers, timing and other updates, please continue to visit this website.
Strong results begin with clear objectives and a vision for success—and success hinges on identifying, understanding and connecting with consumers. But what drives people to watch and buy what you're offering? How can you create positive and successful outcomes using smart data and sharp insight? What you need is a game plan—Nielsen's Consumer 360 unveils key trends and provides insight into the biggest concerns you face in your markets. The sessions break marketing's biggest challenges into manageable solutions to achieve your goals. The journey to create outcomes begins on the path to performance—here's your chance to get on it.
Enter the Super Consumer! This new breed of shopper is brand loyal, highly engaged, and ardently endorses your product. And by focussing on what your super consumers value the most, you’ll be able to identify unmet needs and sharpen your strategies for creating positive outcomes. The question is how do you attract, retain, and reward them? This session looks at creating winning moves that engage and embrace your most valuable consumers to improve your competitive and comparative advantage.
Powering Better Innovation Outcomes in An Evolving World
How is innovation changing in our country? What defines breakthrough success, and what do you need to do to swing the odds of innovation in your favour? Through a curated mix of Nielsen insights and industry wisdom, this session will deconstruct successful innovation into three steps: identifying unmet demand, nurturing the concept into a market-ready proposition, and executing with brilliance. This session will help you think differently about what to focus on as you look to drive powerful innovation outcomes for your business.
The 3C Framework: Context, Content, And Consumers
Ask any marketer today what his or her primary challenge is and the answer you’re likely to get is “how do I maximize the impact of my advertising campaign?” Leveraging Nielsen’s learnings from studies carried out on advertising modelling, consumer neuroscience, online measurement and micro-targeting, this session on marketing effectiveness looks at a ‘3 C framework’ of Context, Content and Consumer. Join us as we present case studies and veteran industry speak to shed light on how reaction (outcomes) to ads can be amplified by setting the right context, developing effective content and by reaching the right set of consumers.
Recognizing winning opportunities and getting your on-ground execution right can create powerful results—and that’s what the path to performance is all about. But connecting the dots between data-driven insights and actions may not always be a straight line. By demonstrating the power of portfolio planning rather than individual brands, and highlighting the potential from maximising internal synergies, this session on sales effectiveness traces the journey that starts with identifying opportunities and leads up to creating a winning outcome where it matters most—the marketplace. Join us as we reveal what the right levers of effective sales execution are that will help you drive your in-store performance.