The telecom sector has had a tumultuous couple of years. High debts in the industry triggered a spate of M&As, a disruptive new player entered the market and revenues plummeted in the short term. This nudged telecom service providers into pursuing innovative survival and growth strategies, leading to a flurry of activity.

As the telecom industry evolves at a dizzying speed, the crucial differentiator between operators may well be the strength of their relationship with channel partners or distributors. These distributors have access to vital and real time consumer trends that could prove to be invaluable for telcos. Read on to understand why savvy operators need to work on these synergies to win in the market.