With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money. According to a recent Nielsen survey of U.S. consumers who report using their mobile phone or tablet in the shopping process, shoppers look to retailer websites for mobile coupons significantly more than other sources. With 54 percent of mobile shoppers who have used a coupon on their device indicating that they have obtained coupons from retailer websites, it’s clearly the preferred source, followed by deal-of-the-day websites, such as Groupon and Living Social, with 31 percent of users looking to such sites for promotions.
In addition to websites, daily deal apps are also a helpful source for mobile users looking to score discounted products and services. Smartphone owners are dominating daily deal app usage, exceeding tablet users across all daily deal apps used. Groupon is the most widely used daily deal app among users of the apps, with 91 percent indicating that they have used the app on their smartphone and 60 percent stating they’ve used it on their tablet. Ranking second in daily deal app usage is Living Social (48% smartphone/29% tablet), followed by Google Offers (18% smartphone/9% tablet).
“When it comes to seeking out deals, consumers are going to the most convenient, reliable sources,” says John Burbank, President of Strategic Initiatives at Nielsen. “This creates an opportunity for retailers and daily deal sites to streamline the process of gathering deals and coupons for users, ultimately increasing website and app traffic to drive sales.”
