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Global
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  • Global | 21-12-2015

    Financial Facts: Saving and Sound or Dealing With Debt? A Global Generational View

    To find out how much attitudes about finances differ by age, we asked Gen Z, Millennial, Gen X, Baby Boomer and Silent Generation respondents about their saving strategies and debt decisions. It turns out that no matter the age, most of us need sound financial advice.

  • Global | 10-12-2015

    Is Happy Hour 9-5? A Cross-Generational Look At Employment Enjoyment

    We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.

  • Global | 25-11-2015

    Nielsen TV: Good Food Generations

    To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.

  • Global | 24-11-2015

    Distracted by Technology at Mealtimes—It’s Not Who You May Think

    Which generation is distracted most by technology at mealtimes, and which eats their meals away from home most frequently? The findings may surprise you.

  • Global | 17-11-2015

    The Facts Of Life: Generational Views About How We Live

    Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.

  • Global | 13-11-2015

    Confidence Is Rising in Europe, But Concerns Remain

    Consumer confidence throughout the European region continued its steady, uphill climb in the third quarter, as 21 of 32 markets (66%) showed index score improvements from the second quarter.

  • Global | 11-11-2015

    Rise and Shine: U.S. Consumer Sentiment About Jobs, Finances and Spending See Double-Digit Rises In Q3

    U.S. consumer confidence jumped 18 index points in the third quarter of 2015 to a score of 119 after a six-point decline in the previous quarter. The score marked the biggest quarterly increase and the highest index for the country in Nielsen’s 10-year consumer confidence history.

  • Global | 09-11-2015

    Now Is the Time to Buy for 43% Of Global Consumers

    Our perception about personal finances is one factor that contributes to our confidence in the economy, which can impact our willingness to spend and save. Mirroring the rise in global consumer confidence in the third quarter, immediate spending intentions also increased, rising to 43%, up from a low of 30% in 2008 during the Great Recession.

  • Global | 05-11-2015

    Green Generation: Millennials Say Sustainability Is a Shopping Priority

    Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.

  • Global | 03-11-2015

    Third-Quarter Consumer Confidence Soars in the U.S.

    Global consumer confidence increased three index points in the third quarter to 99. Optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets, but uneven growth continues around the world as confidence stabilizes or grows in many advanced economies and declines in many emerging markets.

  • Global | 20-10-2015

    Tracking Tactics: Sustainability Practices That Lead to Sales

    As concerns about the environment and corporate sustainability continue to build momentum around the world, understanding the connection between sentiment and purchasing actions has never been more important. Have companies risen to meet consumer expectations?

  • Global | 12-10-2015

    Sustainable Selections: How Socially Responsible Companies Are Turning a Profit

    In a world of choice, social responsibility is increasingly a factor for purchasing one product over another. In fact, 66% of respondents say they’re willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.

  • Global | 02-10-2015

    Is "Baby Online" The New "Baby On Board"?

    E-commerce offers a compelling proposition for busy parents: the convenience of shopping whenever, wherever they desire, often with free delivery to their front door.

  • Global | 28-09-2015

    Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth

    The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.

  • Global | 24-09-2015

    Baby Bounce: Respondents Likely to Switch Baby Food and Diaper Brands

    For both baby food and diaper brands, 70% of global respondents say they have switched brands. Their reasons for switching baby food, however, are somewhat different than their reasons for switching diapers.

  • Global | 22-09-2015

    Diaper Screening Process: Loved Ones and TV Ads Are Top Sources

    When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.

  • Global | 11-09-2015

    The Bottom Line: Diaper Duty is Big Business and Growing Fast in Developing Markets

    When it comes to keeping babies comfortable and clean, diapers are a top priority for parents—and one for which they spare no expense. In fact, Nielsen estimates diaper sales around the world will exceed $29 billion in 2015.

  • Global | 02-09-2015

    Parental Advisory: Who to Trust When Buying Baby Food

    Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first foods. So who do new parents turn to most for advice about the best baby food/formula to buy for the first time? While friends and family rank highest, consumers don’t just rely on their circles for guidance.

  • Global | 25-08-2015

    Goo-Goo-Ga-Ga on the Go: Convenience Drives Baby Food and Formula Growth

    From the pureed food on spoons to the formula in bottles, you’d be hard pressed to find a parent who didn’t want the best for their baby. And they're willing to spend for it. But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks.

  • Global | 29-07-2015

    Save or Spend? Global Consumers Played it Safe in the Second Quarter

    The way we view the economy and what’s in our wallets can have a direct impact on our willingness to spend and save. As such, it’s no surprise that changes in consumer confidence can influence the actions consumers say they take to save on household expenses. And as global consumer confidence declined in Q2, saving strategies continued to permeate the mindset of consumers around the world.

  • Global | 27-07-2015

    European Confidence Rises in Q2; Other Regions Decline or Stay Flat

    Global consumer confidence declined one index point in the second quarter to a score of 96. Regionally, confidence continued to rise in Europe, increasing two points to 79. Confidence held steady in Asia-Pacific, but fell in the three remaining regions.

  • Global | 20-07-2015

    How Shoppers Look, Watch and Listen for New Products

    As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.

  • Global | 13-07-2015

    New Product Pioneers: Finding Early Adopters in Unexpected Areas

    Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.

  • Global | 06-07-2015

    Understanding the Power of a Brand Name

    Brand building can be costly and time consuming, so the ability to grow via line extensions—the use of an established product brand for a new item in the same category–can be extremely advantageous. In fact, line extensions are approximately three to four times more common than “new manufacturer” and “new brand” launches combined.

  • Global | 29-06-2015

    Closing the Gap Between Products that Appeal to Our Heart and Health

    When it comes to taking a risk on a new product purchase, why do consumers choose one product over another? What needs and desires drive new product purchasing, and which attributes are most influential in the path to purchase?

  • Global | 25-06-2015

    Consumer Loyalty Is Not Much Deeper Than Our Pockets

    Protecting and building store loyalty is no easy task. To keep customers coming back for more, you need to know what drives them to switch from one store to another.

  • Global | 23-06-2015

    New Product Innovation: The Why Behind The Try

    Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before.

  • Global | 29-05-2015

    The New Global Retail Landscape: Small and Simple is Beautiful Right Now

    Despite evidence that the rise of digital shopping has become an influential factor in the changing retail landscape, consumer shopping channel preferences continue to shift. A review of sales trends for select FMCG around the world reveal that when it comes to trade channel importance, there is no single answer that’s right for all.

  • Global | 21-05-2015

    Saving Was Key for Most in Q1, but Millennials Outpaced the Global Averages for Spending Intentions

    In Q1, Millennial respondents were more eager to spend—especially those in the 25-29 age range. In fact, their spending intent for holidays/vacations, new clothes and out-of-home entertainment exceeded the global averages by as much 10 percentage points.

  • Global | 19-05-2015

    Global Consumer Confidence Is More Upbeat in 2015, but Variation Exists Across Markets

    Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased slightly or remained stable in every region except Latin America.

  • Global | 11-05-2015

    Savvy In-Store Solutions Drive Digital-Minded Consumers

    For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.

  • Global | 29-04-2015

    Bricks and Clicks: Global Grocery Shoppers Want a Blended Experience

    Imagine a grocery store where you can receive personal recommendations and offers the moment you step in store, your checkout takes seconds and you can pay for groceries without ever taking out your wallet. Sound far-fetched? It’s closer than you think.

  • Global | 27-04-2015

    From X-Rays to MBAs: The Next Wave of Digital Opportunities

    From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best opportunities for growth?

  • Global | 22-04-2015

    Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity

    Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.

  • Global | 14-04-2015

    Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching

    What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.

  • Global | 06-04-2015

    Live TV + Social Media = Engaged Viewers

    From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.

  • Global | 01-04-2015

    Don’t Touch That Dial – Or That One – Or That One: The Changing Digital Landscape

    We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a huge challenge for brands and content providers vying for our attention in a fragmented viewing arena.

  • Global | 27-03-2015

    When it Comes to Corporate Reputation…Location, Location, Location

    What traits lead to a strong corporate reputation? Is it thought leadership? A diverse product line? Innovation? Corporate social responsibility efforts? While many are divided on specifics, most would likely agree that reputation is built on a smattering of all of these, along with a few others as well. The one characteristic that might not be as expected, however, is location.

  • Global | 20-03-2015

    Millennials Evaluate Corporate Reputation Through a New Lens

    Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations, younger Opinion Elites (aged 18-34) focus on different qualities than their older peers when assessing a corporate reputation.

  • Global | 19-03-2015

    Men's and Women's Wellness Perceptions Can Carry Weight

    Nearly half (49%) of global respondents in Nielsen’s Global Health & Wellness Survey consider themselves overweight, and a similar percentage (50%) is actively trying to lose weight. But men and women are not necessarily aligned with the steps they take in the battle of the bulge.

  • Global | 12-03-2015

    Reputation's Role in Unlocking Brand Value

    People who are more informed, engaged and active when it comes to social and business issues around the world are increasingly inquisitive and knowledgeable about the companies they choose to buy from. In fact, there are signs that they’ve never been more interested in the reputation of companies they do business with.

  • Global | 09-03-2015

    Socially Minded: The Causes Men and Women Value

    If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.

  • Global | 04-03-2015

    Money May Make the World Go Around, But Men and Women Have Different Spending Priorities

    While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.

  • Global | 19-02-2015

    Despite Growing Health Sales, Consumers Are Caught With Their Hands In The Cookie Jar

    Half of consumers around the world say they’re actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn’t always paved with good intentions. So do desires materialize where it counts—at the point of sale?

  • Global | 11-02-2015

    Pleasing the Palate—Healthy Food Attributes Vary Around the World

    Not everyone agrees on the best methods to lose weight, but nearly three-fourths (74%) of global consumers believe they are what they eat. So what do we look for in the foods that fuel our bodies?

  • Global | 04-02-2015

    Younger Consumers Endorse Healthy Foods With A Willingness To Pay a Premium

    Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.

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