So much of our time today is spent just catching up; on TV shows, news, sports, stocks, friends and shopping. The list is endless, but what we know is that we are constantly turned on. While we continue to see shifts in how and where consumers watch, there is no denying that moving across life constantly connected creates an ever-growing set of opportunities for advertisers and media companies to promote their messages. Being connected also drives the growth in multitasking. And, most importantly, the ability for each of us to engage in multiple activities at once is becoming ubiquitous.