While most Indian households don’t have the financial means to indulge in eating out, the story is markedly different in urban centres. A sizeable number of Indians living in cities spend significant amounts on eating out. For marketers looking to reach these consumers, understanding how income and age feed spending habits around dining out of home, is crucial. This issue of Featured Insights delves into these patterns of eating out and how the expenditure stacks up against other discretionary spends.
The adoption of smartphones and the incidence of online financial transactions has always been high among Millennials. Comparatively, Gen X has been slower to adopt technology in general. What’s interesting is that this trend may be losing steam.
This edition focuses on how stock levels and consumer prices have actually panned out in comparison to expectations, as well as the extent to which, retailers have understood, adapted and created opportunities around this new tax regime.
The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
GST is the biggest tax reform that India has undertaken in recent years. Though fairly well-prepared, a certain amount of disruption is likely as businesses adapt to the implications. As a follow-up to Nielsen’s initial point of view on GST, the attached report Shifting Dynamics: GST- The Nielsen View (Part II) focuses on the current market preparedness for GST as well as what FMCG manufacturers and retailers need to watch out for in the GST era.
With the GST rates announced for FMCG products, manufacturers and retailers are keen to gauge the short and long-term impact on FMCG categories and markets. Some of the parameters that manufacturers, retailers and trade intermediaries are closely observing at this juncture include stock levels, age of stock at retail shelves, channel readiness and the play between net tax change and price elasticity. The report uses data from our Retail Measurement and Analytics services to draw likely scenarios in pre-GST and post-GST implementation phases.
The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural offerings. This is driven by a strong belief in the goodness of ancient Indian wisdom. Shoppers are now seeking brands that can offer fundamental solutions, and products that are safe for both consumers as well as the environment. This issue of Featured Insights looks into how the ‘naturals’ trend is reflecting on the personal care industry, and the opportunities that the future holds.
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess the emotional connection that an ad creates with viewers. According to modern researchers, techniques that can directly measure neurological and biological reactions are the most accurate, and are therefore, poised to be the next frontier in creating winning campaigns.
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and more challenging. See how brands can optimise their marketing mix strategies by evaluating the historical relationship between marketing spends and business performance in a structured model.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel—and shopping along their journeys.
Festivals have always been a shopper’s delight in terms of deals and offers. However, today consumers are not limiting their enthusiasm to festive seasons alone. See how retailers in India have created ‘Big Events’ to ensure there is consumption throughout the year.