No matter what business you are in, you'd love to have little supply for intense demand. However, today's environment is exactly the opposite, and succeeding in it requires a very different approach to business. How Companies Win, the new book by Rick Kash and Nielsen Chairman and CEO Dave Calhoun, illustrates how companies of all sizes can use the demand model to become more successful.
In this webinar, John Lewis, President of the North American Consumer division of The Nielsen Company, and Jason Green, Principal at The Cambridge Group, highlight the strategies and key principles described in How Companies Win. They share case studies from several distinct industries and reveal ways in which companies are actually out-performing their competition despite an oversupplied world.
Learn more about the book and demand-driven business models at howcompanieswin.com.