When it comes to music, games, books, TV shows and movies, people have more choices than ever before.  Will they stream digitally or buy a physical copy?  Subscribe to a service or make a one-time purchase? View content on the computer, mobile device, ereader or game console?  Understanding these key behaviors are essential for executives making everyday decisions -- and that's before buyers even get to the thousands of titles that are available to pick from.

Nielsen Entertainment experts explore the decisions consumers are making, and what it means for key players and advertisers within these industries.