Measurement

As the leader in global insights and information, Nielsen measures the shopping and media consumption of nearly 10 million consumers worldwide.

For decades, many of the world’s largest brands rely on Nielsen to provide information and analytics and create value for their business. Nielsen has set the standard for research innovation, data integrity and client accountability. Our diverse panels, integrated databases and market-defining methodologies provide the most meaningful view of what consumers 'watch' and 'buy'.

Across continents and industries and in India, Nielsen measures viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. We provide retail transactional measurement data, consumer behavior information and strategic insights that influence our clients' key business decisions.

Nielsen provides a constantly growing portfolio of consumer intelligence and analytical services, furnishing clients with a deeper insight into current markets. The broad range of products and services create significant opportunities throughout product development and marketing cycles.

What We Measure

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