News & Insights

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  • NM Incite Social Media Brand Equity Ranking Q1 2012
    February 17, 2012Samsung Mobile Phones is at the top of the list of the top 20 brands that have most successfully generated social media buzz and positive online public sentiment, finds the Social Media Brand Equity Ranking (SMBER) index, launched by NM Incite, a Nielsen/McKinsey company.
  • FMCG the most preferred sector for B-School students
    January 4, 2012E-Commerce, Financial Institutions and Indian Banks seen as the ‘Industries of the Future’ HUL tops as most preferred recruiter, Accenture, Google, Infosys also in top five
  • India's Affluent Consumers Prefer Larger Pack Sizes to Combat Inflation
    October 10, 2011During inflationary times, more affluent, Indian shoppers prefer larger packs for consumer products rather than seasonal sales in order to economize. These were the findings of a new study by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

Featured Insights

  • Nielsen and Tata - Conversations in Leadership
    January 18, 2012Reflections on a very special interaction with Shri Ratan Tata, Chairman Tata Sons and Dave Calhoun, CEO Nielsen on a host of topics including leadership, winning in emerging markets and India’s global footprint.
  • Nielsen Informate Mobile Insights - Volume 2
    December 26, 2011The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.

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