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Latest News & Insights

• NM Incite Social Media Brand Equity Ranking Q1 2012
  February 17, 2012Samsung Mobile Phones is at the top of the list of the top 20 brands that have most successfully generated social media buzz and positive online public sentiment, finds the Social Media Brand Equity Ranking (SMBER) index, launched by NM Incite, a Nielsen/McKinsey company.
• FMCG the most preferred sector for B-School students
  January 4, 2012E-Commerce, Financial Institutions and Indian Banks seen as the ‘Industries of the Future’ HUL tops as most preferred recruiter, Accenture, Google, Infosys also in top five
• India's Affluent Consumers Prefer Larger Pack Sizes to Combat Inflation
  October 10, 2011During inflationary times, more affluent, Indian shoppers prefer larger packs for consumer products rather than seasonal sales in order to economize. These were the findings of a new study by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
• Indian Smartphone Users Now Spend More Time on Content Than Voice and SMS: Nielsen and Informate form Strategic Alliance for Insights on India's Emerging Smartphone Consumers
  September 5, 2011India’s growing population of Smartphone users now spends more time on entertainment and internet based content than on voice calling and text messages finds the newly formed strategic alliance between Nielsen and Informate Mobile Intelligence.
• Indian Consumers Conscious of Environmental Benefits of Sustainable Practices
  August 28, 2011The Indian consumer is increasingly conscious of the benefits of environmentally friendly and sustainable practices, according to Nielsen’s 2011 Global Online Environment & Sustainability Survey of more than 25,000 Internet respondents in 51 countries.