Reports & Downloads

Global Reports & Downloads (via Nielsen U.S.)

• Cross-Platform Report Q3 2011
  February 9, 2012Americans spend more than 33 hours per week watching video across the screens. But how they’re consuming video -- traditional TV and otherwise -- is ever-changing thanks to availability and advancements, ease-of-use and economics. Whether streaming or satellite, over-the-air or over-the-top, understanding how consumers are tuning in is more important than ever.
• Global Consumer Confidence Report Q4 2011
  February 7, 2012Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region’s 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen.
• Private Label Outlook: US and Canada
  February 1, 2012In two separate reports, Nielsen looks at the impact the economy has had on consumers and private label growth in the U.S. and in Canada.
• Healthy Eating Trends Around the World
  January 24, 2012New findings from a Nielsen survey of more than 25,000 online respondents from 56 countries around the world reveal how consumers are battling the bulge and how food producers and marketers can help fight the good fight against obesity.
• Case Study: Local Cross-Platform Measurement
  January 24, 2012Nielsen worked closely with Fisher Communications to examine how Nielsen Cross-Platform Homes panel, which delivers single-source multi-screen measurement, could provide valuable insight on Fisher’s audiences—broadcast only, online only and both — in two of Fisher’s major operating markets: Seattle, Wash. and Portland, Oreg.
• State of the Media: 2011 Year in Sports
  January 24, 2012This report compiles media highlights, advertiser trends and consumer insights across leading sports properties. Nielsen’s “fanalytics” provides the sports marketing industry with a wealth of consumer and market intelligence that brings you closer to the fan, allowing you to develop a deeper understanding of what and how consumers engage with sports content.
• Global Advertising Trends Q3 2011
  January 18, 2012Get access to unparalleled top-line advertising market trends in over 35 markets from one convenient location. Nielsen Global AdView Pulse Lite—the top-line version of the full Nielsen Global AdView Pulse report—provides a quick snapshot of global and regional advertising trends, as well as a brief analysis of trends by media type, macro sector, and by category.
• Nielsen and Tata - Conversations in Leadership
  January 18, 2012Reflections on a very special interaction with Shri Ratan Tata, Chairman Tata Sons and Dave Calhoun, CEO Nielsen on a host of topics including leadership, winning in emerging markets and India’s global footprint.
• Nielsen Informate Mobile Insights - Volume 2
  December 26, 2011The Indian smartphone landscape is fast evolving and so is their usage. Nielsen Informate Mobile Insights uncovered interesting evolutionary trends that are setting the tone for the future.
• Hong Kong Digital Behaviour Insights Report
  December 22, 2011This white paper aims to provide readers with insights into the Hong Kong digital consumer marketplace featuring findings from Nielsen’s just released Hong Kong Digital Behavior Insights Report, including consumer technology, changing online consumer behavior, cross media and cross platform usage, online activities and social media.