- Reason to Celebrate
May 15, 2013
Thanks to enterprising retailers and savvy marketing strategies, shoppers are being driven towards modern trade outlets to partake in what’s turning out to be a weeklong shopping excursion.
- Uncovering the Billion $ Shoppertunity: The First Time Modern Trade Shopper
May 7, 2013
Understand the First Time Modern Trade Shopper (F.T.M.T.S.), a segment whose spends in modern retail will triple to a billion dollars by 2015.
- Nielsen CXO Series: Conversations in Leadership
April 26, 2013
Manu Anand, Chairman & CEO, PepsiCo India, shares his views on the company’s outlook and a number of relevant issues in a tête-à-tête with Piyush Mathur, President, Nielsen India Region.
- Framework to make brand stretch work for you
April 19, 2013
Explore the ARRC (Attention, Recognition, Relevance, Credibility) factors, which every brand must leverage to unleash the power of a brand stretch.
- L.I.V.E: Serving the Low Income Value Explorer
April 11, 2013
A new shopper segment is emerging, of the urban poor or the Low Income Value Explorer – a population of over 10 million urban households, whose FMCG spends are poised to hit $3.5 billion by 2015.
- Smartphones are keeping users in India plugged in
April 5, 2013
Smartphone use is booming in India and is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected while they’re on the go.
- Is Your Innovation Process Letting You Down?
March 17, 2013
Innovations allow businesses to reach new consumers and gain relevance in newer markets. Innovative organizations are not only valued by the markets, they invariably attract the
best talent and supply chains. Yet most businesses struggle to stand out as innovators. In fact, more new products fail than succeed within one year after launch.
- Factors for Success in a Stretch Strategy
February 15, 2013
The contribution of stretches is significant in the Indian marketplace and is growing. The study carried out by Nielsen, found a significant number of marketing practitioners who said they prefer stretching their brands over launching an altogether new brand.
- Advent of Me-Tailing and how India’s shoppers are now buying online
January 15, 2013
A new study on India’s online shopper from Nielsen, reveals that half of the country’s online respondents have expressed an intent to purchase a mobile phone and accessories while a quarter (25%) expressed an intent to purchase food & beverage via a connected device such as a mobile phone, personal computer or a tablet over the next three to six months.
- Innovation powered by brand s-t-r-e-t-c-h-i-n-g
December 26, 2012
This multi-part Featured Insight takes a deep dive into the arena of brand stretching and tries to answer key questions as to how far a brand can be stretched, the benefits of extensions versus a new product launch and the traps to avoid.