Thanks to enterprising retailers and savvy marketing strategies, shoppers are being driven towards modern trade outlets to partake in what’s turning out to be a weeklong shopping excursion.
Understand the First Time Modern Trade Shopper (F.T.M.T.S.), a segment whose spends in modern retail will triple to a billion dollars by 2015.
Consumer confidence in India dropped one point to 120 in Q1 2013 after topping the list at 121 in Q4 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Indonesia led the global index in the first quarter of the year, measuring at 122, India’s index stood at 123 in Q1 2012.
Explore the ARRC (Attention, Recognition, Relevance, Credibility) factors, which every brand must leverage to unleash the power of a brand stretch.
A new shopper segment is emerging, of the urban poor or the Low Income Value Explorer – a population of over 10 million urban households, whose FMCG spends are poised to hit $3.5 billion by 2015.
Smartphone use is booming in India and is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected while they’re on the go.
Aditya Birla Group tops the latest round of Nielsen’s Corporate Image Monitor 2012-13 survey that measures the reputation of leading corporates in the country. Tata Motors comes 2nd, followed by Life Insurance Corporation of India (3rd) and ITC Ltd (4th), while Infosys and Wipro are tied at the fifth spot.
Innovations allow businesses to reach new consumers and gain relevance in newer markets. Innovative organizations are not only valued by the markets, they invariably attract the best talent and supply chains. Yet most businesses struggle to stand out as innovators. In fact, more new products fail than succeed within one year after launch.
Search Engines and Travel Websites emerge as most influential source of information while planning for a trip for leisure travelers
Singapore continues to be the first most visited destination, but has dipped in preference for leisure and business travelers from India as per the latest findings of the India Outbound Travel Monitor 2012, by Nielsen
