Communication used to be so simple. Pick up the phone, holler over your backyard fence, send an email — or even a text. Today, however, these options all seem pretty passé.
If you want to get an instant perspective on today’s trends, look no further than social media. It’s growing at warp speed and it’s being shaped by consumers themselves. They live in this space via any number of devices, and what they’re saying can have significant short- and long-term effects on your business and brands. But with all the chatter out there, it’s no easy feat to zero in on what your customers are saying.
By diving into the sea of digital chatter, we can provide you with real-time data to help you fine tune your market research. We’ll also help you uncover new customer segments, track brand health and advance your messaging.
Our solutions also provide a comprehensive picture of how, when and where your consumers are connecting with content.
What’s our secret? We measure how consumers engage with media across TV, online and mobile, while continuously exploring emerging technologies. Television meters provide an electronic snapshot of consumer viewing, and we’re using on-device meters to record interactions with smartphones and tablets.
With industry-specific insights, you can build relevant, engaging brands. You’ll also have a direct, uninhibited, view into the consumer—your consumer.
The explosion of social media and smartphones is changing consumer behavior. We can help you make the most of it.