Marketing isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable marketing plans.
That’s what you need to know about your marketing to make sure it’s giving you what you need. Department store magnate and ad pioneer John Wanamaker certainly was onto something when he said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”
But times have changed. By asking the right questions, you can figure out which of your halves are the heavyweights, and which might need a workout.
We ask three questions. Well, okay, the truth is, we ask a lot of questions. We’re curious by nature and want to know as much as we can about your business to help guide your marketing strategy. But here’s what we want to determine:
We collaborate with manufacturers, retailers and media companies so you can evaluate your marketing strategy from every angle. Our shared goal is to make the critical connection between your marketing and sales. Did your most profitable audience see your message? Did consumers respond positively? Did your activities influence them to buy your product, watch your show or sign up for your service? Which of your messages and media delivered the best results?
See? We told you more questions were coming, but thankfully the answers are all around us, if you know where to look. We study macro-level trend data that shows what consumers watch and buy en masse. Even the human brain itself can provide fascinating insight into consumers’ subconscious reaction to marketing.
Our job is to help you connect the right message to the right consumers at the right price, using the best platform. It’s not easy, but we’ve got it down to a science.