Retail & Shopper Marketing

A great product is a great place to start, but it's critical to get the right product in front of the right shopper.

No matter how strong a product, it must be marketed to the right shopper in the right context if it is to succeed. Understanding shopper behavior allows retailers and manufacturers to optimize in-store layout, communications, assortment, pricing and promotions to boost sales.

But how do you decide where to expand next or how to increase per-store sales? What pack size, price point or channel makes the most sense based on how segments are evolving? What is the right strategy for growing and expanding your brand and product offerings?

How We Can Help

Our comprehensive insights into the shopper experience—including influences such as in-store placement and retail channels—delivers retailers and manufacturers a clear view of the market through the consumer’s eyes. Nielsen provides an in-depth understanding of the shopper experience, giving you insights that set the perfect mix of pricing, packaging and presentation to drive growth.

How We Do It

Our comprehensive solutions include:

• Optimizing distribution across millions of traditional trade outlets throughout India
• Analyzing assortment range and shelf management, testing new shelf layouts and understanding shopper segmentation 
• Measuring shopper behavior, including shopping mission and motivation, and marketing activation, looking at change moments in shopper conversion process
• Organizing overall category management, product price, assortment, in-store placement and promotion to increase share of shopper basket 
• Assessing best locations for retail expansion and new store launch through understanding sales, traffic and shopper satisfaction

Why Nielsen?

Nielsen’s breadth of information, research and analysis offers a one-stop solution for retailers and manufacturers seeking to understand shopper behavior. From factors such as brand preference to the physical realities of shelf presence and merchandising display, we offer a seamless picture of shopper decision-making and how to make your products stand out.

Learn more about Retail & Shopper Marketing.