Social Media Intelligence

It is essential today to know what consumers are saying about your brand on social media.

Conversations on customer review sites, blogs and social networks are shaping your public image and impacting sales.

But how can you use social media metrics to derive these insights? How should you use this analysis to make marketing decisions? Which channels and platforms are most effective, and how can social media best be integrated with other marketing extensions?

How We Can Help

Nielsen’s measurement and filtering tools help you assess exactly what value can be gained from social media, identifying when it offers advantages over traditional marketing, and when the they can be used together. We help you understand your consumer through social media, linking feedback and queries to customer service infrastructure and mechanisms.

How We Do It

Our comprehensive solutions include:

  • Listening to social media, measuring what is being said about your brand, and how to use it to drive growth and further engagement
  • Formulating a social media activation plan to enhance your brand’s social media presence, advising on how to build brand advocacy
  • Creating content and community management practices to engage the social media community
  • Evaluating consumer response and conversion to determine efficacy of digital and social media marketing investments
  • Benchmarking social media performance and actions from competitors, while tracking threats as part of online reputation management

Why Nielsen?

Nielsen’s unmatched industry experience, operating on a global scale across sectors and brands, allows our clients to leverage the full promise of social media. Through our customizable tools and partnerships, we provide a comprehensive suite of analytical and consultative offerings.

As the leading resource for measurement and analysis of both TV and online viewership, Nielsen offers the most complete picture of the evolution of social media and where it fits into your plans.

Learn more about social media intelligence.

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