Consumer confidence in urban India jumped seven points in the second quarter of 2014 to an index score of 128 (121 in Q1 2014). This consumer confidence index score brings India back to the top spot on the global index after five quarters. Indonesia (123) shifts to second place and is followed by Philippines (120).
More than half (53%) of online respondents in India claim their biggest fear is losing physical agility as they age, followed by not having enough money to live comfortably (49%) or cover medical expenses (45%).
The Fast Moving Consumer Goods sector continues to be the most preferred sector for graduates from India’s business schools, for the fourth year, while Hindustan Unilever Limited (HUL) tops the list of preferred employers.
The overall intention to purchase life insurance policies in India has taken a hit as a result of the weak economic landscape with the intention to invest dropping by three percentage points. This even as penetration of life insurance as an investment vehicle in urban India gained three percentage points from 63 percent in 2010 to 66 percent this year.
Consumer confidence in India dropped one point to 120 in Q1 2013 after topping the list at 121 in Q4 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Indonesia led the global index in the first quarter of the year, measuring at 122, India’s index stood at 123 in Q1 2012.
Aditya Birla Group tops the latest round of Nielsen’s Corporate Image Monitor 2012-13 survey that measures the reputation of leading corporates in the country. Tata Motors comes 2nd, followed by Life Insurance Corporation of India (3rd) and ITC Ltd (4th), while Infosys and Wipro are tied at the fifth spot.
Innovations allow businesses to reach new consumers and gain relevance in newer markets. Innovative organizations are not only valued by the markets, they invariably attract the best talent and supply chains. Yet most businesses struggle to stand out as innovators. In fact, more new products fail than succeed within one year after launch.
Singapore continues to be the first most visited destination, but has dipped in preference for leisure and business travelers from India as per the latest findings of the India Outbound Travel Monitor 2012, by Nielsen
The contribution of stretches is significant in the Indian marketplace and is growing. The study carried out by Nielsen, found a significant number of marketing practitioners who said they prefer stretching their brands over launching an altogether new brand.
The FMCG sector, third year in a row, has been voted by B-school students as the most coveted sector for employment, with HUL topping the list as the most preferred recruiter. These are the findings of the Campus Track Business School survey 2012, conducted by Nielsen, global provider of information and insights into what consumers watch and buy.
The FMCG sector, third year in a row, has been voted by B-school students as the most coveted sector for employment as per the findings of the Campus Track Business School survey 2012, conducted by Nielsen.
Consumer Consumer confidence in India increased two points to 121 in Q4 2012 from last quarter, according to consumer confidence findings from Nielsen , a leading global provider of information and insights into what consumers watch and buy. India has picked up on levels of optimism from Q2 and Q3 , where it was steady at 119 points, though lower from Q1 when confidence levels were at 123 points. For the same period last year, India’s index stood at 122.
Consumer confidence in India increased two points to 121 in Q4 2012 from last quarter, according to consumer confidence findings from Nielsen. India has picked up on levels of optimism from Q2 and Q3, where it was steady at 119 points, though lower from Q1 when confidence levels were at 123 points. For the same period last year, India’s index stood at 122.
According to a study from Nielsen, a leading global provider of information and insights into what consumers watch and buy, half of the online respondents in India (50%) have expressed an intent to purchase a mobile phone and accessories while a quarter (25%) expressed an intent to purchase food & beverage via a connected device such as a mobile phone, personal computer or a tablet
A new study on India’s online shopper from Nielsen, reveals that half of the country’s online respondents have expressed an intent to purchase a mobile phone and accessories while a quarter (25%) expressed an intent to purchase food & beverage via a connected device such as a mobile phone, personal computer or a tablet over the next three to six months.
This multi-part Featured Insight takes a deep dive into the arena of brand stretching and tries to answer key questions as to how far a brand can be stretched, the benefits of extensions versus a new product launch and the traps to avoid.
With the advent of the internet and mobile banking, traditional methods and investment attitudes have undergone drastic changes. From credit card usage and its repayment behaviour to investment risk threshold and favoured forms of investment, increased awareness and higher fiscal IQ have changed the rules of the game. Take a deeper look at the changing banking habits and attitudes of the online Indian consumer.
Extensions of existing fast moving consumer goods (FMCG) brands are five times more successful than launching a new brand in India, according to a new study released today by Nielsen, a leading global provider of insights and information into what consumers watch and buy
Two growing shopper segments, low-income value explorers (LIVE) and first-time modern trade shoppers (FTMTS), will add $3B USD in fast-moving consumer goods (FMCG) sales in India by 2015, according to a new analysis released today by Nielsen, a leading global provider of insights and information into what consumers watch and buy
Consumption in India is undergoing a sea change in terms of shopper behaviour. With modern trade rapidly gaining ground across India, retailers and marketers would need to relook their strategy and positioning radically to attract and retain today’s shopper.
Eight thousand towns, 630,000 villages, over eight million stores and 1.2 billion people! In such a diverse consumer universe, how do you measure demand, where is it strongest? Nielsen & CII (Confederation of Indian Industry) have found that despite the current inflationary environment, tier II and tier III towns are showing strong momentum with an improved demand appetite. Take a closer look at how the smaller Indian towns are leading the demand surge & shopping like metros.
With the need to stay connected round the clock, the mobile phone market is witnessing a tectonic shift in India. From being a gadget of luxury and sophistication, smartphones have gone on to become a broad-based phenomenon in the Indian mobile phone market.
NM Incite India's Social Media Brand Equity Ranking (SMBER) lists brands that have been most successful in creating social media brand equity in India. NM Incite India produces the SMBER index brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world of India.
The smartphone is increasingly being used for browsing and apps. Another key purpose that a smartphone serves is that of a multimedia device - users spend more than 30 minutes a day on multimedia activities. Nielsen Informate Mobile Insights looked at these emerging trends.
There are 27 million Smartphone users in Urban India, according to a survey conducted by Nielsen Informate Mobile Insights. This constitutes 9 percent of all mobile users in urban India. Smartphone incidence is higher in the large metros of 4 million plus population with one in ten smartphone users, and it is 6 percent in cities with a population of100,000 to 1 million.
Small-town India presents an opportunity that no Indian marketer can ignore. Increasing awareness, affordability, and access will mean that these towns will only continue to power the India growth story for the next few years.
The growth of India’s FMCG (Fast Moving Consumer Goods) retailed through MT (Modern Trade) is outpacing the growth of FMCG products in GT (General Trade) and has accelerated in the last quarter of 2011, resulting in a 100 basis point jump in MT’s share of overall trade.