Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Consumer confidence in urban India jumped seven points in the second quarter of 2014 to an index score of 128 (121 in Q1 2014). This consumer confidence index score brings India back to the top spot on the global index after five quarters. Indonesia (123) shifts to second place and is followed by Philippines (120).
More than half (53%) of online respondents in India claim their biggest fear is losing physical agility as they age, followed by not having enough money to live comfortably (49%) or cover medical expenses (45%).
The Fast Moving Consumer Goods sector continues to be the most preferred sector for graduates from India’s business schools, for the fourth year, while Hindustan Unilever Limited (HUL) tops the list of preferred employers.
The overall intention to purchase life insurance policies in India has taken a hit as a result of the weak economic landscape with the intention to invest dropping by three percentage points. This even as penetration of life insurance as an investment vehicle in urban India gained three percentage points from 63 percent in 2010 to 66 percent this year.
Consumer confidence in India dropped one point to 120 in Q1 2013 after topping the list at 121 in Q4 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Indonesia led the global index in the first quarter of the year, measuring at 122, India’s index stood at 123 in Q1 2012.
Aditya Birla Group tops the latest round of Nielsen’s Corporate Image Monitor 2012-13 survey that measures the reputation of leading corporates in the country. Tata Motors comes 2nd, followed by Life Insurance Corporation of India (3rd) and ITC Ltd (4th), while Infosys and Wipro are tied at the fifth spot.
Innovations allow businesses to reach new consumers and gain relevance in newer markets. Innovative organizations are not only valued by the markets, they invariably attract the best talent and supply chains. Yet most businesses struggle to stand out as innovators. In fact, more new products fail than succeed within one year after launch.