Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.
This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.
Our advanced Analytic Consulting Services help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalisation, category placement, category structure and in-store, in-market auditing and testing.
Our diverse and powerful suite of Consumer Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behaviour, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.
Our team of experts work with retailers and manufacturers around the world to deliver business-driven, easy-to-implement solutions that provide a measurable return on their investment in managing assortment and in-store space. We help them make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how best to distribute merchandising information.
Questions about how Nielsen's research and analysis can help your business grow?
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