Nielsen Egypt Consumers

Global News & Insights (via Nielsen U.S.)

Nielsen in Egypt: What We Measure

Contact Us

Retail

Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.

This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.

Questions about how Nielsen's research and analysis
can help your business grow?

General Inquiries

8 Abdul Salam Zaki Street
Heliopolis, 4th & 5th Floor
Cairo
Egypt

tel +202- 24178207
fax + 202- 24152828