GDP has shown a strong recovery in Q2, compared to the previous three quarters. First half 2013 GDP growth was at 6.3%, which was nevertheless about 1% less than the 7.2% growth in H1 of 2012.
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Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.
This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.
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