Nielsen Business Barometer Survey - Wave 6 February 21, 201221 March 2012
The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The sixth wave was conducted from November – December 2011.
Nielsen Global Survey of Consumer Confidence and Spending Intentions Q4/2011 February 7, 2012In the latest round of the survey, conducted between November 23 and December 9, 2011, overall confidence levels fell in 60 percent of global markets measured with confidence declines in 35 out of 56 markets. Confidence rose in 12 markets and remained flat in nine.
2011
The Nielsen Global Survey of Consumer Confidence and Spending Intentions Q3/2011 October 1, 2011Asia Pacific and Latin America were the most optimistic regions last quarter at 97 points. Vietnam consumer confidence slumps to 96 points, but still well above the global index of 88 point while the economy reemerged as the top concern among 18 percent of online consumers across the globe
Vietnam Grocery Report 2011 August 4, 2011Nielsen Vietnam introduces the annual update of the Grocery Report which gives an overview and food for thought on the FMCG industry. This year's edition covers consumer insights and new trends on the horizon for Vietnam
The Nielsen Global Survey of Consumer Confidence and Spending Intentions Q2/2011 July 19, 2011The Asia Pacific and Middle East/Africa regions suffer declines, but still remain most optimistic, with US consumer confidence dropping in Q2. Vietnam consumer confidence slumps to 97 points, but still well above the global index of 89 points. Vietnamese consumers echo the global “recessionary mindset” as caution can be seen in spending and saving behavior
Business Barometer | Wave 5 May 1, 2011Find out the latest on sentiment from Vietnam's business leaders in 2011. Among adjusted growth rates by leaders; dealing with inflation is the hottest issue now
Vietnam Pocket Book 2011 April 1, 2011
Vietnam Pocket Book 2011 is available NOW!
Nielsen Vietnam's annual Pocket Book is an essential and must-have guide for every player and potential player in the Vietnam marketplace. This book provides a comprehensive overview of Vietnam - the economy, the people and the latest trends impacting throughout 2010 and 2011
Personal Finance Monitor June 2010
Are you wondering how you can win consumers over to your retail bank? Have questions about how consumers view internet banking, what they look for in a bank, or trends across Vietnam consumer banking?
3G and Young Generation How do we accelerate 3G adoption in Vietnam? What are some of the current mobile trends among the Younger Vietnamese? The latest findings from Nielsen's Mobile study will provide those insights and more.
HCMC v Hanoi: Regional Consumer Differences Study June 1, 2009
Nielsen Vietnam – one country; diverse consumers. What are the regional differences between Hanoians in the north and Saigonese in the south?
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